Hotels are reopening. Will anyone come?

Properties are stepping up cleaning efforts to try ensuring that guests feel safe

National /
Jun.June 15, 2020 11:01 AM
The Gaylord hotel brand is now spending between $10 million and $12 million on new safety procedures. (iStock)

The Gaylord hotel brand is now spending between $10 million and $12 million on new safety procedures. (iStock)

Hotels across the country are starting to reopen for business, but guests who show up will face a very different environment.

General managers need to persuade guests that they will be safe staying at their hotels thanks to measures like social-distancing guidelines, checking employees’ temperatures and more intense cleanings, according to the Wall Street Journal.

The Gaylord hotel brand, for instance, is now spending between $10 million and $12 million on new safety procedures. Staffers are encouraging guests to use their phones to check in, and housekeeping services are only available upon request. A maximum of six people can sit at the chain’s 72-inch round banquet tables, and each room includes disinfecting wipes.

The brand is not lowering its room rates, however, as the hotel chain does not want guests to get accustomed to discounts.

The coronavirus pandemic has pummeled the hospitality industry, with hotel occupancy levels in the U.S. plummeting to less than 25 percent in April and more than 5,000 U.S. hotels closing in March and April. About 70 percent of hotel employees have been furloughed or laid off since March, according to the American Hotel & Lodging Association.

Ursula Mendoza, a third-grade teacher who showed up to the Gaylord Texan’s recent reopening with her family, told the Journal she wanted to make their trip to the hotel soon after it reopened.

“I thought if we came early on, it would be before all these people came and contaminated the place,”she said. “I don’t know if it’s silly of me to think that way. But that’s what we thought.” [WSJ] — Eddie Small


Related Articles

arrow_forward_ios
Renaissance Westchester Hotel entrance (Marriott)
Renaissance Westchester Hotel to shutter West Harrison property
Renaissance Westchester Hotel to shutter West Harrison property
US office investment market remains well below 2019 levels
US office investment market remains well below 2019 levels
US office investment market remains well below 2019 levels
The big inflation hedge that wasn’t
The big inflation hedge that wasn’t
The big inflation hedge that wasn’t
Microsoft CEO Satya Nadella and American Express CEO Stephen Squeri (Getty, American Express)
Microsoft, AmEx push back office returns
Microsoft, AmEx push back office returns
Queens Councilman Francisco Moya (iStock, New York City Council)
City Council bill would force hotels to pay severance to laid-off workers
City Council bill would force hotels to pay severance to laid-off workers
Bill Gate and the Four Seasons in Beverly Hills (Getty)
Bill Gates’ Cascade taking over Four Seasons Hotels & Resorts
Bill Gates’ Cascade taking over Four Seasons Hotels & Resorts
Donald Trump with Trump International Hotel in Washington DC (Getty, Trump Hotels)
Trump Org in “advanced talks” to sell DC Hotel lease
Trump Org in “advanced talks” to sell DC Hotel lease
After months of robust recovery, restaurants & bars let go more workers last month than they hired, retail’s slide accelerated, and the return to the office stalled. (iStock)
Delta variant slams door on hospitality hiring
Delta variant slams door on hospitality hiring
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...