HelloFresh inks Industry City deal for content studio

Meal-kit delivery company to expand its content studio

New York /
Sep.September 18, 2020 05:00 PM
HelloFresh’s NYC HQ (Courtesy of Industry City, HelloFresh by Eric Laignel)

HelloFresh’s NYC HQ (Courtesy of Industry City, HelloFresh by Eric Laignel)

HelloFresh is trading Chelsea for Industry City.

The meal kit delivery company has signed a 10-year lease at the Sunset Park mixed-use complex, and will move its content studio and production space from Manhattan. It will take over 9,294 square feet at 88 35th Street, an upgrade from its current 3,600-square-foot space in Chelsea.

Along with a “restaurant-grade” kitchen, the new location will dedicate more than 7,500 square feet to a visual content studio for HelloFresh’s branding team. HelloFresh plans to move into the new location later this year.

Brokers Dennis Someck and Justin Myers with Lee & Associates NYC represented HelloFresh in the leasing deal. Industry City’s Jeff Fein was in-house representative.

“The challenge with this assignment was to find a building that HelloFresh would be able to vent from an upper floor to outfit a kitchen,” said Someck, who called Industry City “a perfect fit.”

In addition to the Industry City space, HelloFresh has a 43,000-square-foot office at 28 Liberty Street in Manhattan.

It’s been a big week for Industry City: The complex’s developers also inked deals with the Garage, a tech-driven visual production studio, and KMH Integration, a broadcasting and post-production technology company, according to Commercial Observer.

Industry City was also in the news as the City Council debated a controversial rezoning of the 35-acre campus. The deal is in limbo, as many Council members expressed concerns about the project — or, in the case of member Carlos Menchaca, who represents the neighborhood, said they would not support the rezoning at all.





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