Aby Rosen, Michael Fuchs back new retail brokerage

Former Cushman brokers Brandon Singer and Michael Cody have launched Retail by MONA

New York /
Sep.September 21, 2020 06:35 PM
From left: Michael Fuchs, Aby Rosen, Brandon Singer and Michael Cody (Getty, iStock)

From left: Michael Fuchs, Aby Rosen, Brandon Singer and Michael Cody (Getty, iStock)

Between e-commerce and the pandemic, there’s never been a worse time for the retail industry. But that’s not stopping two longtime retail brokers from launching a new firm.

Former Cushman & Wakefield brokers Brandon Singer and Michael Cody have launched Retail by MONA, The Real Deal has learned. The firm’s investors include Aby Rosen and Michael Fuchs of RFR Holding. A representative for the investors declined to comment.

Singer and Cody, who worked with Cushman’s Joanne Podell before launching their own team in 2016, want to “disrupt” the retail marketplace, which has been struggling for years and is now in dire straits thanks to the pandemic.

Singer says the company’s name — MONA stands for “making of a new age” — was inspired by the Renaissance and Mona Lisa. “We are looking to take advantage of the current market,” he said, pointing to vacancies along Manhattan’s main shopping districts, where new lower rents are prompting restaurants and other tenants to seek better locations.

“The answer is not laws being changed,” Singer said, referring to proposals such as vacancy taxes and commercial rent control, “but focusing on marketing approaches and finding the right tenant for the space in a way that is new and fresh and with a bespoke model that’s different.”

Unlike traditional brokerages, Singer said the firm also has the flexibility to introduce startup retail clients to venture capitalists.

Singer, 34, began his retail career at Robert K. Futterman in 2007 before joining Cushman in 2011. He says he was involved in the completion of $2.5 billion in transactions over the last 13 years.

Retail by MONA’s clients include Showfields, H&R Block, Thompson Hospitality Group, Fit House, Eden, Beta and GetFabric.com. The firm will also work on fulfilment and logistical deals.


Related Articles

arrow_forward_ios
The price of a new home in China’s largest cities fell for the first time since 2015
New home prices in China’s largest cities fall for first time since 2015
New home prices in China’s largest cities fall for first time since 2015
Real estate powers Blackstone’s best quarter ever
Real estate powers Blackstone’s best quarter ever
Real estate powers Blackstone’s best quarter ever
Terreno Realty CEO W. Blake Baird and an aerial of the property (Google Maps)
Terreno Realty pays $44M for NJ industrial site
Terreno Realty pays $44M for NJ industrial site
Madison Realty Capital Co-Founders Josh Zegen and Brian Shatz with a rendering of the River North development (Madison Realty Capital, FXCollaborative)
Madison Realty’s altered plans for SI complex approved
Madison Realty’s altered plans for SI complex approved
Pandemic forces mom-and-pop landlord to sell out
Pandemic forces mom-and-pop landlord to sell out
Pandemic forces mom-and-pop landlord to sell out
Former Washington Prime Group CEO Lou Conforti (Twitter, iStock)
Washington Prime Group back from bankruptcy; CEO out
Washington Prime Group back from bankruptcy; CEO out
PBC's Eli Elefant and 452 Fifth Ave (PBC)
Elefant’s PBC to liquidate $2B in US real estate, including HSBC building
Elefant’s PBC to liquidate $2B in US real estate, including HSBC building
Chinese developer willing to sell Manhattan supertall site at big loss
Chinese developer willing to sell Manhattan supertall site at big loss
Chinese developer willing to sell Manhattan supertall site at big loss
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...