TRD Tips: Selling luxury real estate during a pandemic

Douglas Elliman agent Lauren Muss talks with editor-in-chief Stuart Elliott about closing deals in 2020

New York /
Feb.February 02, 2021 08:30 AM

“The home has become more important than ever and will be more important than ever,” real estate agent Lauren Muss told The Real Deal in October when discussing the promises and possibilities of putting older homes on the market during the pandemic.

A top broker at Douglas Elliman, Muss has grossed $6 billion in sales throughout her career. She recently sat down with TRD editor-in-chief Stuart Elliott to talk about the challenges and opportunities of selling luxury apartments during a pandemic.

For every person fleeing to Miami or the Hamptons, she says, there are just as many New Yorkers who are here to stay — and are using the drop in prices as a chance to upgrade to new, bigger apartments.

“People are here, people realize we’re going to be fine,” she said.

Watch the video above to learn more.


Related Articles

arrow_forward_ios
Hedge fund manager Robert Citrone (Getty)
This “Tiger Cub” hedge funder owns nearly 10% of Compass
This “Tiger Cub” hedge funder owns nearly 10% of Compass
Zynga founder Mark Pincus, Hippo founders Assaf Wand and Eyal Navon, and LinkedIn co-founder Reid Hoffman (Getty, LinkedIn)
Hippo strikes $5B SPAC deal with LinkedIn, Zynga founders
Hippo strikes $5B SPAC deal with LinkedIn, Zynga founders
Opendoor CEO Eric Wu (Opendoor, iStock/Illustration by Alexis Manrodt for The Real Deal)
Opendoor revenue plunged 45% in 2020
Opendoor revenue plunged 45% in 2020
CoStar CEO Andy Florance
CoStar retreats from failed CoreLogic bid
CoStar retreats from failed CoreLogic bid
Jimmy Fallon and Nanvy Juvonen with their penthouse at 34 Gramercy Park East (Photos via Getty/Sotheby's Jeremy V. Stein and Debbie Korb)
Jimmy Fallon lists Gramercy Park penthouse for $15M
Jimmy Fallon lists Gramercy Park penthouse for $15M
In 2018, a Brookings Institution study found homes in majority-Black neighborhoods were undervalued by $48,000 on average. (iStock)
Appraisal Institute taking steps to root out racial bias
Appraisal Institute taking steps to root out racial bias
Jennifer Kalish was Elliman's top individual broker, while Holly Parker led the top team in Manhattan. (Douglas Elliman)
Here are Elliman and Corcoran Sunshine’s top producers of 2020
Here are Elliman and Corcoran Sunshine’s top producers of 2020
Chris Jiashu Xu and Long Island City's Skyline Tower. (Skyline Tower)
Closings underway at Queens’ tallest building
Closings underway at Queens’ tallest building
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...