Office landlords offer amenities to reel in employees

Child care, food and outdoor desks among freebies for workers

New York /
Mar.March 03, 2021 12:00 PM
(iStock/Illustration by Kevin Rebong for The Real Deal)

(iStock/Illustration by Kevin Rebong for The Real Deal)

In Manhattan, where just 15 percent of workers have returned to the office, landlords are getting frustrated competing with employees’ couches.

So they’re offering amenities ranging from on-site child care to dry-cleaning pickup and parking discounts — anything to bring back employees, according to the Wall Street Journal.

Tishman Speyer, for example, is dangling free use of a new co-working space, an app to book services ranging from manicures to grocery delivery, newly installed picnic tables and even free tarts.

Such services aren’t necessarily new. Apple, Google and other tech companies in a war for talent have provided amenities to their employees for years. But now the pressure is on to lure workers back to the workplace.

Related Companies is rolling out an outdoor space equipped with wifi and power outlets. Employees also can receive free Covid-19 testing and babysitting.

Silverstein Properties has introduced parking discounts, Uber and Lyft credits and, for those still unwilling to come in, virtual fitness classes to stay connected.

Still, some don’t see the new offerings bringing back employees.

“The ice cream socials are appreciated but not a factor,” Jonathan Wasserstrum, CEO of SquareFoot, a commercial real estate broker based in Manhattan, told the Journal.

[WSJ] — Sasha Jones





    Related Articles

    arrow_forward_ios
    Related's Jamar Adams and Steve Ross with 14-06 Gateway Boulevard (Credit: Getty Images and Google Maps)
    Related is the latest developer to target the Rockaways
    Related is the latest developer to target the Rockaways
    Stephen Ross (Getty, iStock)
    Stephen Ross puts $500K into PAC. Where’s the rest?
    Stephen Ross puts $500K into PAC. Where’s the rest?
    Rudin Management’s Michael Rudin and Industrious’ Justin Stewart with 32 Sixth Avenue in Tribeca (Rudin, Industrious, Google Maps)
    Rudin teams up with Industrious for flex-office play
    Rudin teams up with Industrious for flex-office play
    About 17.3 percent of Manhattan office space is available for lease, the most in decades. (iStock)
    Manhattan office market’s 25% drop is ominous sign for landlords
    Manhattan office market’s 25% drop is ominous sign for landlords
    Related Companies chairman Stephen Ross and Kara Ross (Getty)
    Stephen Ross, wife to divorce after 18 years
    Stephen Ross, wife to divorce after 18 years
    Douglas Durst with 1133 Avenue of the Americas (left) and 114 West 47th Street (Google Maps, Getty)
    Durst refinances two Midtown buildings with $1.1B CMBS loan
    Durst refinances two Midtown buildings with $1.1B CMBS loan
    More companies are keeping their offices, but are downsizing those spaces to allow employees to work remotely part-time. (iStock)
    Office landlords offer discounts to lock in leases
    Office landlords offer discounts to lock in leases
    Rudin Management CEO Bill Rudin and 3 Times Square (Getty, FXCollaborative)
    Rudin taps Cushman to market 3 Times Square, plans makeover
    Rudin taps Cushman to market 3 Times Square, plans makeover
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...