Reality show will follow Black, female-run Tampa brokerage

Sharelle Rosado’s Allure Realty will be focus of upcoming Netflix series

Miami /
Mar.March 12, 2021 09:00 AM
The Allure Realty team (Allure Realty, iStock)

The Allure Realty team (Allure Realty, iStock)

Another real estate reality TV show is coming.

This one will be filmed in Tampa and will follow Allure Realty, a Black, female-run real estate brokerage, according to Deadline.

So far untitled, it will appear on Netflix, from the executive producer of “Selling Sunset.”

Allure’s owner and broker, Sharelle Rosado, is also a military veteran. The brokerage sells luxury waterfront homes along the Suncoast.

Rosado has been licensed as a broker in Florida since 2017, state records show. She’s a retired Army paratrooper, according to her Instagram account.

 
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A post shared by Allure Realty (@allurerealtyfl)

Adam DiVello’s production company secured the new show. Netflix also renewed DiVello’s “Selling Sunset,” which follows Los Angeles real estate agents from The Oppenheim Group.

Real estate agent-focused reality shows have proliferated in recent years — the “Million Dollar Listing” franchise is among the most successful — but the upcoming series will add more diversity to the genre.

[Deadline] — Katherine Kallergis





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