The show must go on: Broadway may be back by September

City hopes vaccinations, testing units will revitalize $15B industry

New York /
Mar.March 25, 2021 03:45 PM
Mayor Bill de Blasio announced plans for New York City to safely reopen Broadway shows in September. (Getty)

Mayor Bill de Blasio announced plans for New York City to safely reopen Broadway shows in September. (Getty)

There’s a chance the curtain could rise on Broadway in the next few months.

A year after Broadway theaters closed indefinitely, New York City officials are planning for shows to safely return in September, Bloomberg News reported.

The city plans on setting up a vaccination site for theater workers over the next month, according to the report. Pop-up testing units are also in the works, as well as discussions on how to manage crowds before and after performances.

The industry plays a big role in the city’s economy, bringing in about $14.7 billion in its 2018-2019 season. A large portion of that comes from tourists who haven’t been able to travel due to the pandemic. The hospitality, retail and transportation industries have felt the strain in their absence.

Amid mass vaccination efforts across the country, however, there are early signs that these areas are coming back to life. Hotel occupancy numbers and summer vacation bookings are up, and some developers are planning new hotels in anticipation of a possible travel boom in the next year.

Now, Mayor Bill de Blasio says this will be the year to turn things around, with the cultural sector leading the way. He urged state officials to provide the appropriate guidance surrounding mask-wearing and social distancing around the Broadway reopening.

De Blasio also announced that the city plans to expand its Open Streets program so that restaurants and shops have room to offer outdoor seating and maintain social distancing, the publication reported.

[Bloomberg News] — Cordilia James





    Related Articles

    arrow_forward_ios
    Clockwise from left: Flushing’s Main Street, City Point in Brooklyn and Bronx’s Fordham Road (Getty)
    Manhattan’s retail loss is outer boroughs’ gain
    Manhattan’s retail loss is outer boroughs’ gain
    A rendering of 85 Jay Street and RXR Realty CEO Scott Rechler (Winick, Getty)
    RXR makes $220M apartment bet in Brooklyn
    RXR makes $220M apartment bet in Brooklyn
    Thor Equities Group Chairman Joseph J. Sitt. (Thor)
    Thor facing foreclosure on Harlem rental building
    Thor facing foreclosure on Harlem rental building
    Photo illustration of Vornado CEO Steven Roth and Hotel Pennsylvania at 401 Seventh Avenue (Getty, iStock, Vornado)
    “Inevitable”: Vornado will demolish Hotel Pennsylvania
    “Inevitable”: Vornado will demolish Hotel Pennsylvania
    The rate of loans sent to special servicers continued to fall in March. (Unsplash)
    CMBS special servicing rate declines in March
    CMBS special servicing rate declines in March
    Sao Carlos CFO Fabio Itikawa. (Getty, YouTube via Levante Investimentos)
    In pandemic-battered Brazil, 3G Capital founders hunt for real estate deals
    In pandemic-battered Brazil, 3G Capital founders hunt for real estate deals
    Tesla’s Gigafactory (Tesla)
    Over 340M sf of industrial space set for delivery in 2021
    Over 340M sf of industrial space set for delivery in 2021
    JLL CEO Christian Ulbrich. (Getty)
    JLL explores sale of China property management wing
    JLL explores sale of China property management wing
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...