“There will be blood:” VTS’ Nick Romito on why landlords must embrace data

Watch the proptech CEO on tenant engagement, the office building’s future and more

National /
Mar.March 29, 2021 06:00 PM

In this installment of the REInterview, TRD’s Hiten Samtani sat down with founder and CEO of VTS Nick Romito. He noted the office sector’s reputation as a steady, stable, unsexy source of income, and explained how all that could change.

VTS began as a video-tour company (literally “View the Space”) and is now a cloud-based leasing and portfolio management system that was last valued at over $1 billion. It recently acquired Rise Buildings, an app that tracks the movement of tenants in a building, for $100 million.

While many tech companies lean heavily on flashy rhetoric, Rise Buildings had a real estate background that proved invaluable in an industry that Romito says is “uniquely good at smelling bullcrap.”

Romito discussed not only how Rise Buildings’ data illustrates the needs and preferences of commercial tenants, but how it could be used to create a consistent, lucrative “concierge landlord experience.”

Watch the video above for more.

(Write to Hiten Samtani at [email protected] To check out more of The REInterview, a series of his in-depth conversations with real estate leaders and newsmakers, click here.)


Related Articles

arrow_forward_ios
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
The Observation Deck at Hudson Yards (Credit: Adam Pogoff)
Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
Taconic, Nuveen pay $70M for UES office building
Taconic, Nuveen pay $70M for UES office building
Taconic, Nuveen pay $70M for UES office building
Almost half of NYC buildings received either a D or F grade (Getty)
48% of NYC buildings fail on energy efficiency
48% of NYC buildings fail on energy efficiency
Durst Organization Chairman Douglas Durst and Port Authority Chairman Kevin O’Toole (Getty, O'Toole Scrivo)
1 WTC set for $700M refinancing
1 WTC set for $700M refinancing
Dollar General to open 1k stores aimed at wealthier, more suburban shoppers
Dollar General to open 1k stores aimed at wealthier, more suburban shoppers
Dollar General to open 1k stores aimed at wealthier, more suburban shoppers
(Facebook via The Palms Hotel Fire Island)
Fire (Island) sale: Palms Hotel hits the market
Fire (Island) sale: Palms Hotel hits the market
Trump International Hotel D.C. and Donald Trump (Getty, Trump Hotels)
Trump could profit $100M in DC hotel sale
Trump could profit $100M in DC hotel sale
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...