Tough yet schmaltzy landlord scores $53M resi sale

Ron Shoshany acquired 3 Manhattan buildings in the 1990s and early 2000s

New York /
Dec.December 29, 2021 04:50 PM
4001 Broadway, 1121 First Avenue, and 318 West 75th Street (Google Maps)

4001 Broadway, 1121 First Avenue, and 318 West 75th Street (Google Maps)

A landlord who likes playing hardball recently scored a big payday.

Ron Shoshany this month sold three uptown residential buildings spanning 87,508 square feet for a combined $53.5 million, according to property records and brokerage firm Cignature Realty.

The buildings include a 65,448-square-foot property in Washington Heights, an Upper East property spanning 13,900 square feet and an 8,160-square-foot building on the Upper West Side.

Lazer Sternhell and Peter Vanderpool brokered the sale.

After buying the buildings in the 1990s and early 2000s, Shoshany rented apartments on the Upper East and West Sides through Sirkin Realty. He rankled neighbors by listing the units on Airbnb, making one of the buildings into an illegal hotel, and assigned corny names such as “Razzmatazz,” “Skyfall” and “Authenticity” to his rental units.

In Washington Heights, where he acquired the largest building in the portfolio from his wife Barbara Sheril’s family, he once shocked a commercial tenant by leasing a storefront to Starbucks in the same building as the tenant’s independent coffee shop.

“Isn’t that what America is all about?” Shoshany replied when the New York Times asked him about renting to a corporate chain that would siphon revenue from an existing tenant. The coffee shop, named Jou Jou Cafe, remains in the building, as does Starbucks.

Cignature declined a request for comment. Sirkin Realty did not return a request for comment. Shoshany could not be reached.

The sale of the three buildings came as New York City’s multifamily market roared back to the most expensive in the United States. A report by Zumper published earlier this month showed Gotham rents have risen 32 percent since this time last year, putting the city ahead of San Francisco for most expensive.





    Related Articles

    arrow_forward_ios
    From left: Mayor Bill de Blasio, 54 West 39th Street, 62 Grand Street, and 208 West 30th Street (Credit: Google Maps)
    The Airbnb crackdown continues: City targets three more buildings
    The Airbnb crackdown continues: City targets three more buildings
    Mayor Bill de Blasio and Stanley “Skip” Karol, an Airbnb host (Credit: Getty Images and Youtube)
    Airbnb host narrowly clears hurdle in First Amendment claim against city
    Airbnb host narrowly clears hurdle in First Amendment claim against city
    A West Village Airbnb listing (Credit: Airbnb)
    Airbnb Luxe launched without listings in one of their biggest potential markets — why?
    Airbnb Luxe launched without listings in one of their biggest potential markets — why?
    1107 Fifth Avenue and Richard Eisner (CityRealty, The New Jewish Home)
    EisnerAmper co-founder sells Carnegie Hill co-op for $35M
    EisnerAmper co-founder sells Carnegie Hill co-op for $35M
    The property on 73rd Street formerly owned by Grace Kelly. (Getty, StreetEasy)
    UES townhouse rumored to have been owned by Grace Kelly sells for $25M
    UES townhouse rumored to have been owned by Grace Kelly sells for $25M
    HFZ's Ziel Feldman, The Chatsworth at  344 West 72nd Street and Nir Meir (Getty, Google Maps/Illustration by Kevin Rebong for The Real Deal) 
    Chaos at the Chatsworth: Co-op says HFZ plundered reserves
    Chaos at the Chatsworth: Co-op says HFZ plundered reserves
    Carmel Partners picks up UES dev site
    Carmel Partners picks up UES dev site
    Carmel Partners picks up UES dev site
    Miki Naftali and (from left) The Bellemont, The Benson and 200 East 83rd
    Naftali is big winner in Upper East Side condo comeback
    Naftali is big winner in Upper East Side condo comeback
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...