Tom Brady’s TB12 training center is opening its first standalone location in Manhattan.
The fitness company signed a lease in Soho to take 3,500 square feet on the second floor of the building at 550 Broadway, The Real Deal has learned.
It will be the first dedicated location in the city for TB12, which has training centers inside Equinox gyms at Hudson Yards, Columbus Circle and the Upper East Side.
Representatives for TB12 and the landlord, the Royal Crispin Corporation, did not immediately respond to requests for comment.
Newmark’s Jeff Roseman, who negotiated both sides of the deal, declined to comment.
The NFL quarterback co-founded his fitness lifestyle brand in 2013, when it launched as a nutritional supplement company before expanding to coaching, apparel and equipment. Company CEO John Burns earlier this year said they’d like to have 500 locations over the next seven to eight years.
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