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New York

Manhattan’s top agents benefit from fame, rising prices and personal branding

Marketing the individual is "in" and firms are "out" when it comes to landing the priciest listings

From left to right: (Top row) John Burger, Alexa Lambert, Paula Del Nunzio, Deborah Grubman, Fredrik Eklund and John Gomes (Bottom row) Carrie Chiang, Leonard Steinberg, Serena Boardman, Dolly Lenz and Raphael De Niro
From left to right: (Top row) John Burger, Alexa Lambert, Paula Del Nunzio, Deborah Grubman, Fredrik Eklund and John Gomes (Bottom row) Carrie Chiang, Leonard Steinberg, Serena Boardman, Dolly Lenz and Raphael De Niro

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From the July issue: In the high-stakes world of Manhattan real estate, agents tend to fall into two camps — those brokering sales in glitzy new condo buildings and those dealing in resale units, including the trophy pads that trade for top dollar. [more]