Why China is a parallel universe for toy retailers like Toys R Us

Toys R Us Asia is planning 50 new stores and saw 3 percent growth based on 2017 filings

Dec.December 29, 2018 09:00 AM

(Credit: iStock)

Retailers are betting big on China’s burgeoning toy market as household names like Toys R Us file for bankruptcy in North America.

The end of China’s one-child policy, combined with a lack of consumer confidence in product-safety, mean that Chinese parents are flocking to toy stores and American retailers want a piece of the action, according to the Chicago Tribune.

Toys R Us Asia is one of the starkest examples of the difference between the Chinese toy retail market and North America’s: while sales for the Asian division totaled $375 million for a 3 percent increase year-over-year, the U.S. business’ sales fell 3 percent in the same period.

After Toys R Us filed for bankruptcy earlier this year, Toys R Us Asia made a deal with creditors to continue operations and is now planning to open 50 new stores.

Other toymakers getting in the game by setting up stores in China include Lego Group, FAO Schwarz and ThreeSixty Group. Bloomberg Intelligence forecasts the market for toys and games in the country will be the largest in the world by 2022. [Chicago Tribune] — Erin Hudson

Related Articles


Marijuana REIT has crafty legal strategy in Illinois, Rockford mayor favors $310M casino pitch: Daily digest

Blackhawk flips condo at No. 9 Walton, Arena begins new life at Planning Department: Daily digest

Chicago is runner-up for very grim mortgage award, hotel market chugs along: Daily digest

Brixmor Property Group CEO & President James M. Taylor Jr. and Core Acquisitions Managing Principal Adam Firsel (Credit: iStock)

Retail junkie Core Acquisitions picks up sprawling shopping center for $21M — Portillo’s included

PepsiCo CEO Ramon Laguarta and WeWork CEO Adam Neumann with the Old Post Office (Credit: Getty Images)

Space race: WeWork, PepsiCo may take a combined 320K sf at 601W Companies’ Old Post Office

Chicago’s top 5 retail contractors built over 357,000 square feet of new commercial develop from May 2018 to June 2019. (Credit: iStock)

These are Chicago’s top general contracting firms for retail

Chicago casino operator probably won’t make much money, Tishman Speyer poaches JLL broker: Daily digest

A future casino in Chicago just got more complicated, the FBI gathers evidence at Jeffrey Epstein’s private island of Little St. James: Daily digest