The Real Deal Chicago

House music: Rapping resi broker makes music videos about the local housing market

Trinette Lindsey’s videos explain the homebuying process, seek to draw in clients
March 10, 2019 12:00PM

South Shore broker Trinette Lindsey (Credit: YouTube)

Hip hop and home sales — a match made in real estate marketing heaven?

That’s the approach South Shore broker Trinette Lindsey is taking with rap videos about the local housing market.

Lindsey, a 36-year-old broker with Dreamspots Leasing-Sales in Chicago, released a number of rap videos under the moniker “T-Lindsey,” according to Crain’s. In the videos, which are posted to Youtube, Lindsey raps about the steps in homebuying and selling, and mentions that she can get clients “pre-approved with no problem, no dilemma.”

One video was filmed in Lindsey’s South Shore office, with coworkers and friends stepping in to play the role of buyers and brokers. Lindsey told Crain’s she wanted to think of a fun way to inform consumers about the market and the homebuying process.

Chicago’s housing market had a rough end to 2018, and the local market is poised to be one of the weakest in the country this year. With the local housing market softening in recent months, brokers have gotten creative in their marketing and sales tactics. One Downtown broker — Hilary Pender — recently told her clients frustrated with Illinois’ taxes and soft luxury market to consider Northwest Indiana. [Crain’s] – Joe Ward