Chicago hotels have a pitch for quarantined office workers

Godfrey, Kimpton Gray are among the properties offering private rooms by the day

Chicago /
Apr.April 24, 2020 12:00 PM
The Godfrey Hotel in the Loop (Credit: Google Maps)

The Godfrey Hotel in the Loop (Credit: Google Maps)

The idea of transforming unused hotel rooms into makeshift offices during the day is catching on.

The Godfrey Hotel and the Kimpton Gray hotel are among the properties offering day rates to Chicagoans who are sick of working from home.

At the 221-key Godfrey, rooms are available from 7 a.m. until 4 p.m. for $52, according to Crain’s. The hotel, which is owned by Oxford Hotels & Resorts, is also housing healthcare workers as part of a deal struck with the City of Chicago.

With occupancy rates below 10 percent in downtown, desperate hoteliers are doing what they can to hold on in an era without travel. They’ll also have to compete with cheaper competitors with similar ideas.

Red Roof Inn, for example, is offering its rooms to office workers for $29 a day.

Stacy Naldony, managing director and senior partner at hotel consultancy firm HVS, told Crain’s it was a smart marketing tool.

“It’s trying to help customers get comfortable with leaving the house again,” she said.

In Los Angeles, Pacific Hospitality Group is pitching its hotels as “zen offices,” complete with a bottle of wine and a Mirror workout system.

The concept is not exactly new to Chicago. There were about 8,000 bookings for Chicago-area rooms in 2019 through Dayuse.com, according to Crain’s. [Crain’s] — James Kleimann


Related Articles

arrow_forward_ios
Chicago has increased the number of people allowed inside restaurants and will reopen the United Center to fans — with capacity limits. (Getty)
Chicago eases Covid restrictions on slew of venues
Chicago eases Covid restrictions on slew of venues
(Getty, iStock/Illustration by Alexis Manrodt for The Real Deal)
Covid eviction cases would be sealed under state bill
Covid eviction cases would be sealed under state bill
Lincolnwood Town Center in Lincolnwood and Washington Prime Group CEO Louis Conforti (Google Maps, Twitter)
Lincolnwood Town Center’s $47M loan in default again
Lincolnwood Town Center’s $47M loan in default again
Cook County Board President Toni Preckwinkle (Getty, iStock)
Suburban renters, landlords get a shot in the arm. (No, not vaccine)
Suburban renters, landlords get a shot in the arm. (No, not vaccine)
(iStock)
Chicago mortgage refis soared in 2020
Chicago mortgage refis soared in 2020
Hotel Felix and Holiday Inn Express Chicago - Magnificent Mile. (Hotel Felix, Hotel Cass)
Two more Chicago hotels face foreclosure
Two more Chicago hotels face foreclosure
(iStock, Wikipedia Commons/Illustration by Alexis Manrodt for The Real Deal)
Chicago’s agent count jumps as home sales rise
Chicago’s agent count jumps as home sales rise
Akara Partners CEO Rajen Shastri, top right; Hersha Hospitality CEO Naveen Kakarla; and Home2 Suites on Huron Street. (Akara, Hersha, Hilton)
Akara Partners gets new investor for struggling extended-stay hotel
Akara Partners gets new investor for struggling extended-stay hotel
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...