Keller Williams has its best Q1 ever with $98B in sales

Franchise firm saw 21% increase in transactions YOY in the U.S. and Canada

National /
May.May 11, 2021 12:42 PM
Carl Liebert, CEO of kwx and Marc King, president of Keller Williams (V Foundation, Keller Williams)

Carl Liebert, CEO of kwx, and Marc King, president of Keller Williams (V Foundation, Keller Williams)

Keller Williams broke records for the third quarter in a row, and it has no plans to hit the brakes.

The brokerage had its most successful first quarter to date in terms of closed transactions and sales volume, it announced Tuesday.

Its agents closed $98.1 billion in sales across 272,688 transactions in the first three months of 2021. That represented a nearly 40 percent annual increase in sales volume and a 21.3 percent increase in the number of transactions.

Much like in previous quarters, those numbers exceeded the national averages: Sales volume in the U.S. was up 27.6 percent year-over-year, while closed transactions in the U.S. were up 13.9 percent, said Jason Abrams, head of industry for kwx (the brokerage’s holding company), citing data from the National Association of Realtors.

Outside of the U.S. and Canada, the firm closed $2.5 billion in sales — a 100 percent increase from the same period last year — across 13,088 transactions.

Carl Liebert, CEO of kwx, attributed the pace of the growth to agents’ success in the hypercompetitive housing market.

The brokerage franchise had a net gain of 3,909 agents in the first quarter, bringing its count to 180,376 as of March 31 and making the franchise brokerage the world’s largest.

Marc King, who was tapped as Keller Williams’ president in February, credited the growth to the levels of training, coaching and technology that the firm provides its agents.

Keller Williams offers tools like Command, a CRM-tool that increased its active user base in the first quarter. The company also implemented a smart-ad-campaign creation and syndication tool that generated leads across social media at a low cost, according to Darryl Frost, a Keller Williams spokesperson.






    Related Articles

    arrow_forward_ios
    Gov. J.B. Pritzker, Related Midwest President Curt Bailey and Related's condo project (Getty, Related)
    Illinois poised for new affordable housing incentive
    Illinois poised for new affordable housing incentive
    Draper & Kramer CEO Todd Bancroft with Royal George Theatre (Google Maps, Draper & Kramer)
    Apartment complex could rise at shuttered Lincoln Park playhouse
    Apartment complex could rise at shuttered Lincoln Park playhouse
    (Bronzeville Lakefront)
    Chicago approves $4B Bronzeville Lakefront redevelopment
    Chicago approves $4B Bronzeville Lakefront redevelopment
    Shapack plans 316-unit tower in Fulton Market
    Shapack plans 316-unit tower in Fulton Market
    Shapack plans 316-unit tower in Fulton Market
    @properties expands into Dallas with new franchise
    @properties expands into Dallas with new franchise
    @properties expands into Dallas with new franchise
    One Eleven East Chestnut and the entrance to the garage (111 E Chestnut, Google Maps)
    City sues condo tower garage over long-delayed repairs
    City sues condo tower garage over long-delayed repairs
    Governor J.B. Pritzker (Getty)
    Illinois to phase out state eviction moratorium during August
    Illinois to phase out state eviction moratorium during August
    5001 S Greenwood Ave (Realtor, iStock)
    Archdiocese sells Kenwood mansion for almost $1M under original asking
    Archdiocese sells Kenwood mansion for almost $1M under original asking
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...