The owner of Michael Jordan’s sprawling former Highland Park estate is calling time out on his latest attempt to monetize the property.
John Cooper removed the 56,000-square-foot mansion at 2700 Point Lane from rental listings after a series of short-lived marketing strategies failed to gain traction. The property — once home to the Chicago Bulls legend — no longer appears on Airbnb, and a listing on Realtor.com shows it was pulled from the market this week, according to Crain’s.
Cooper bought the 7-acre estate in December 2024 for $9.5 million after the property languished on the market for more than a decade.
Since then, he has tried multiple ways to turn the trophy property into a business. Soon after acquiring it, Cooper rebranded the estate as “Champions Point” and pitched a fractional ownership model that would sell $1 million shares. Buyers would receive one week per year at the mansion and be allowed to host up to 20 guests.
But the plan unraveled in September when Highland Park officials amended the zoning code in a way that effectively blocked the proposal, as previously reported in The Real Deal.
In the meantime, Cooper explored a range of rental options. The property briefly appeared on Airbnb with a seven-night stay priced at $105,514. It was also marketed as a long-term rental for $89,000 per month.
Last year, Cooper even promoted the mansion as a March Madness destination, offering the estate for $230,000 for the monthlong NCAA basketball tournament.
No indication exists that any of the strategies produced a deal. No long-term tenants moved in, and it remains unclear whether any short-term bookings were secured, according to the outlet.
Cooper also floated a plan late last year to reposition the property as a conference and retreat center, potentially partnering with the neighboring park district nature center for overflow parking. Local officials reportedly showed little enthusiasm for the idea.
The difficulty in monetizing the estate echoes the struggles of its former owner, as Jordan built the gated compound in the early 1990s with then-wife Juanita Vanoy Jordan and listed it for sale in 2012 for $29 million following their divorce, according to the publication. After nearly 13 years on the market, the property ultimately sold to Cooper for roughly a third of that price.
— Eric Weilbacher
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