Bellmarc to open Morningside Heights office

The Bellmarc Group is replacing its longtime Upper West Side location at 81st Street and Columbus Avenue with two larger outposts, one in the 70s and one in Morningside Heights, The Real Deal has learned.

Bellmarc, the parent company of residential firms Bellmarc Realty and AC Lawrence, leased about 2,200 square feet at 2200 Broadway at 78th Street, and moved some 40 Bellmarc agents there late last month, Bellmarc founder Neil Binder said.

The company is also in negotiations for a larger space “in the 100s” on the Upper West Side, Binder said, but declined to give further details since plans are not yet final. He said it hasn’t yet been determined whether Bellmarc or AC Lawrence agents, or a mix of the two, will be housed in the Morningside Heights office.

Bellmarc had been in the same 81st Street office for 15 years, but Binder said the two-pronged approach would help the firm better serve both the Upper West Side and Morningside Heights.

“We think both markets deserve their own office,” Binder said.

The new office brings the Bellmarc Group’s total number of Manhattan offices to eight.