Citi Habitats alums launch new listings site

From left: Price-Mars Delly and Laurent DellyMove over, Craigslist: A new online real estate listings platform is coming to town. Manhattan-based Propertyroster.com, founded by brothers Price-Mars Delly and Laurent Delly, is now prepping for its official release, slated for late this month or early July.

The site features sale and rental listings for residential and commercial buildings. Most of the properties on the site are currently in New York City, but the Dellys told The Real Deal they’ll also include listings from across the country and abroad.

Propertyroster’s primary function is to connect homeseekers with available properties, and to give brokers a place to advertise their listings. But unlike other sites, the Dellys said, Propertyroster allows customers to score various aspects of the home — from “location” to “kitchen layout” — on a scale of 1 to 7.

That feedback helps brokers decide whether they need to lower prices, or take other steps to unload the property.

“The site provides information vital to help move properties faster,” said Laurent.

The Dellys, who were both born in Haiti, began their real estate careers with Citi Habitats in 2003. A year later, they formed their own boutique firm, the Delly Group, which specializes in Harlem brownstones. But they felt brokers needed a better way to advertise their listings online.

“When you look at how traditional brokerages market real estate, well, things have evolved,” Price-Mars said.

Propertyroster has a free version and three paid options: basic, which costs $9.95 for 45 days; advanced, priced at $14.95 for 75 days; and premier, at 120 days for $22.95.

The site also features real estate events and job listings, and allows users to text listings directly to their phones. “It’s a one-stop shop,” Price-Mars said.