Editor’s note: Real estate movies I’d like to see

Stuart Elliott
Stuart Elliott

In this new real estate boom, we are achieving price benchmarks as towering as the buildings that are giving rise to them.

It’s just a matter of time before the city sees its first $100 million apartment purchase, and the sale of an office building that would break the $2 billion barrier seems just around the corner at the Empire State Building (check out the story, “Billion-dollar listing”).

Developers are even breaking million-dollar benchmarks in promoting their condo projects.

Harry Macklowe recently became the first developer to spend $1 million on a marketing film, to promote 432 Park, which will be the tallest residential building in the Western Hemisphere, the New York Times reported (full disclosure: the story was written by Times regular — and my wife — Julie Satow).

The four-minute movie (that’s $250,000 a minute) features models, the English countryside and Philippe Petit, the man who walked on a wire between the original two World Trade Center towers.

With that budget, I would have instead voted for a remake of the classic 1980s movie “Wall Street,” but this time about the high-flying world of New York City real estate during the mid-2000s.

Instead of Charlie Sheen’s Bud Fox, the ambitious but conflicted young broker, you’d have Michael Shvo circa-2006 in the lead role, riding the wave of loose lending and fast talk until the bubble bursts.

The sequel? That would be “Real Estate 2: Shvo Never Sleeps,” with Shvo making a comeback, this time as a developer in West Chelsea after years of being out of the game.

(I wonder if Oliver Stone will take my call if Macklowe agrees to fund it? After all, the post-Wall Street meltdown thriller “Margin Call” was made for only $3.5 million.)

So many New York City real estate personalities are straight out of central casting: the rich old grizzled developer who knows his way around a concrete mixer and owns fine art; the mummified Upper East Side doyenne broker; the straight-off-the-Brooks Brothers-rack corporate executive (who lives in Westchester invariably); and the beautiful and ambitious newbie broker, seeking love and adventure in the big city.

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All stereotypes, of course, but there are no shortage of characters in real estate.

In residential real estate alone, the span of personalities ranges from Frederick Peters, the head of Warburg Realty (featured in a story, “Day in the life of: Frederick Peters”), to Anthony Lolli, the head of Rapid Realty, perhaps the most diametrically opposite agents out there.

Peters, of an old-line Upper East Side family, is a classically trained pianist and writes on his blog of “having a last weekend of late peonies” at his Connecticut country house, while Lolli, a muscular guy whose firm is based in the outer boroughs, made headlines by offering employees a 15 percent raise if they get tattooed with the firm’s logo.

These two would be perfect as the stars of a buddy flick, in which they would be unsuspectingly thrown together to co-broke an apartment sale, butt heads and finally come to respect one another.

Or maybe it’s time one of the local stars of real estate reality TV makes a jump to the big screen — Fredrik Eklund already had a movie career of sorts, after all, and I can picture Ryan Serhant as a leading man. And in fact, the Kleiers, other members of the reality TV coterie, are already working with ABC Family on a “dramedy” based on a fictionalized account of their experiences in real estate.

Whatever project Macklowe agrees to back (and The Real Deal did already produce a documentary film last year that aired on PBS), it’s sure to be a better portrayal of those in real estate than some of what’s already out there.

In “666 Park Avenue,” the recently canceled prime-time network drama, for example, the landlord is literally the devil (no use for metaphor here). At least he’s probably a better building owner than the people who ran the resort in “The Shining.”

But enough of the previews; there’s plenty to check out in our main features this issue.

Armed with exclusive never-before-seen data, reporter Kathy Clarke takes an in-depth look at what Donald Trump is really worth, in a story you won’t want to miss, “The $8 billion dollar man?”

Also, check out our annual ranking of the biggest Hamptons brokerage firms, “A growth spurt on the East end”; a profile of the busiest building sales broker out there, Aaron Jungreis, “Multi-family maverick”; and the development blitz being seen in the newly rezoned Hudson Square, “Honing in on Hudson Square.” Enjoy the show.