Elika launches new service for buyers

Sep.September 29, 2011 07:45 PM


Gea Elika
In one of several recent changes aimed at setting the firm apart from its competition, Elika Associates last month launched a private brokerage service for buyers seeking Manhattan homes priced above $5 million.

Called “Elika Private,” the new service will focus on “cherry-picking the finest properties to fit my clients’ needs,” said Gea Elika, principal broker of the eight-agent firm.

Elika Private launched in conjunction with a redesign of Elika’s website. And only a few weeks ago, the three-year-old firm, which works primarily with buyers, announced the addition of a new property management division.

Elika said he made the changes based on advice from a client, who said the eight-agent firm needed to do more to make its website “relevant and fresh” and distinguish it from other companies.

He decided to launch the private brokerage service in part because high-end buyers are being more careful in today’s difficult times, necessitating better customer service. “People are taking a more conservative stance,” Elika said.

To use Elika Private, potential buyers visit the Elika site and search for homes. When they submit a request for more information about a property, Elika will contact them personally and set up a meeting to evaluate their needs and scrutinize all available options.

Elika said his goal is to provide “exceptional” customer service. “That means picking [clients] up directly from the airport if need be,” he said.


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)
Hudson Yards megadevelopment inspires a new line of sex toys
Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Robert Redford and the Utah ranch (Photos via Getty, UTAH REAL ESTATE / Windermere Real Estate-Utah / Jaisa Bishop)
One of Robert Redford’s Utah ranches hits market
One of Robert Redford’s Utah ranches hits market
Developer Troon Pacific CEO Gregory Malin with the home (Compass, Troon Pacific)
San Francisco’s priciest listing is Cow Hollow spec mansion asking $46M
San Francisco’s priciest listing is Cow Hollow spec mansion asking $46M
Los Angeles, New York and Miami metro areas are in the top 10 of owner-occupied million dollar homes. (iStock)
These metro areas have the most — and fewest — million-dollar homes
These metro areas have the most — and fewest — million-dollar homes
Jordan Slone of Harbor Group and The Henry at 1 Crystal Hill Drive (Harbor Group)
Harbor Group pays $54M for Rockland County apartment complex
Harbor Group pays $54M for Rockland County apartment complex
Joe Moinian with 123 Linden Blvd (The Moinian Group)
Moinian nabs $223M refi for Flatbush apartment complex
Moinian nabs $223M refi for Flatbush apartment complex
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...