Exec exits continue at StreetEasy following Zillow buyout

Jan.January 01, 2014 07:00 AM
Sofia Song

Sofia Song

Zillow’s takeover of StreetEasy became increasingly rocky, with several high-level departures last month. Most visible was the mid-December exit of Sofia Song, longtime head of research and communications, and for many, the public face of the firm. Song joined StreetEasy in 2007 and “was on the front line of StreetEasy’s efforts to win over the [New York City] real estate market,” said Jonathan Miller, CEO of appraisal and analysis firm Miller Samuel.

Lauren Riefflin replaced Song for public-relations matters.

A few days later, Neeta Vallab, head of marketing, and John Darby, head of product management, both left. Observers attributed the ousters as a predictable elimination of redundancy.

Vallab started with the company in mid-2012, while Darby joined early last year. Neither responded to requests for comment.

The departures followed the surprising September replacement of Michael Smith, co-founder and CEO, by Susan Daimler, the general manager of Zillow New York, which includes StreetEasy. Smith remains chairman. Around the same time, Chief Operating Officer Robin Allstadt also departed. Daniel Sultan, head of business development, soon followed.

Vallab and Darby were the fifth and sixth top executives to depart or change jobs since Zillow bought the then-34-person company in August for $50 million.


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)
Hudson Yards megadevelopment inspires a new line of sex toys
Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
(Beverly Hills Estates)
Another massive property outside LA lists for $75M
Another massive property outside LA lists for $75M
Lachlan Murdoch and the home on Sydney Harbor (Getty, Private Property Global)
Lachlan Murdoch pays $30M for half-acre Sydney Harbor boat house
Lachlan Murdoch pays $30M for half-acre Sydney Harbor boat house
Major real estate stocks ended in negative territory this week. (Getty)
Real estate stocks, markets jittery over inflation
Real estate stocks, markets jittery over inflation
Closing time: HFZ vacates the XI sales gallery in Chelsea
Closing time: HFZ vacates the XI sales gallery in Chelsea
Closing time: HFZ vacates the XI sales gallery in Chelsea
Ian Bruce Eichner and 960 Franklin Avenue. (Google Maps, Getty)
Judge lets Eichner’s Crown Heights project near Botanic Garden advance
Judge lets Eichner’s Crown Heights project near Botanic Garden advance
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...