37 Rapid Realty agents get tattoos with firm logo

May.May 01, 2013 07:00 AM

Rapid Realty agents show off their tattoos

All real estate firms hope to establish brand loyalty. But a growing number of Rapid Realty brokers have taken that literally, getting permanently branded with the company logo.

No less than 37 Rapid Realty agents and managers now have tattoos featuring the logo of the Brooklyn-based franchise firm, which has about 1,100 salespeople across the New York area.

It all started in 2010, when a heavily inked Rapid Realty broker, Adam Altman, had the company logo tattooed on his arm. “I thought it would be kind of tongue-in-cheek,” he said. Plus, he felt that the constant reminder of the firm would keep him working hard.

Since then, company founder and CEO Anthony Lolli has encouraged other Rapid agents and franchise owners to follow Altman’s example. Lolli said he pays for all the Rapid tattoos, and offers all newly inked agents the title of “Brand Ambassador,” which comes with a 40 percent share of rental commissions — the highest percentage available to agents. (Agents start out at 25 percent.)

Essentially, “you give yourself an instant raise” by getting a Rapid tattoo, said agent Stephanie Barry, who sports the company’s logo on her arm.

Many Rapid agents who have gotten inked see it almost as a team-building exercise, going with groups of their colleagues to get it done. Videos and photos of these “Brand Ambassadors” are uploaded to the company’s Facebook page. “You feel like you become part of an elite group,” Barry said.

And agents said they aren’t concerned about what happens if they leave the firm. Altman, in fact, now lives in Philadelphia and has left the real estate business, but said he doesn’t mind having a permanent reminder of Rapid.
“I don’t have any bad feelings against the company, and I know if I move back to New York, I could work there again,” he said. The tattoo is “a nice way to remember the two years I spent there.”

Lolli himself, surprisingly, does not sport Rapid Realty ink. “I’m not a tattoo type of guy,” he said. “But if I was, I’d get one.”


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
From left: Zeus Living CEO Kulveer Taggar, Airbnb CEO Brian Chesky, Oyo founder Ritesh Agarwal and Lyric CEO Andrew Kitchell (Getty, iStock)

Airbnb banked on short-term rentals. Can it continue without them?

Airbnb banked on short-term rentals. Can it continue without them?
Backal Hospitality Group CEO Arthur Backal, 627 West 42nd Street and Moinian Group CEO Joseph Moinian (Images via Backal, Google Maps, Moinian)

Win for Moinian is bright spot for commercial landlords

Win for Moinian is bright spot for commercial landlords
Barry Sternlicht (Getty, iStock)

Starwood’s Barry Sternlicht predicts demand for hotels, retail will not return to pre-Covid levels “for awhile”

Starwood’s Barry Sternlicht predicts demand for hotels, retail will not return to pre-Covid levels “for awhile”
Quarters CEO Rui Barros and 251 DeKalb Avenue in Brooklyn (Credit: Linkedin and Google Maps)

“Schoolyard-style” dispute between landlord and co-living firm

“Schoolyard-style” dispute between landlord and co-living firm
eXp Realty founder and CEO Glenn Sanford (Image via eXp)

Virtual broker eXp sees record profits in Q2

Virtual broker eXp sees record profits in Q2
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...