New business makes it ‘REIN’

Sep.September 29, 2011 07:41 PM


Marc Lawrence at the first Real Estate Insiders Network event
On a Tuesday last month, more than 100 real estate professionals gathered to celebrate the launch of a new company called Real Estate Insiders Network, or REIN. With help from an open bar, brokers and developers schmoozed with lawyers, lenders and designers.

“Real estate is still a business of relationships and face-to-face connections,” said REIN cofounder Marc Lawrence. As senior managing director at the title insurance agency American Land Services, he’s gone to hundreds of industry events during his 20 years in real estate. He’s even organized them himself. But Lawrence and American Land colleague Ruanna Sakols felt they could attract a broader audience by forming an independent company to host networking events. So they launched REIN, which will organize panels, conferences and other events.

The field of real estate networking companies is already crowded with firms like GreenPearl Events, Bisnow and JudyNetworks. To survive, REIN will need to find a unique niche, said JudyNetworks founder Judy Sahagian. Lawrence “needs to find what’s missing from the field right now and grow to fill that hole,” she said.

Lawrence said he aims to host events that draw equally from all parts of the real estate business, the better to facilitate actual transactions and new working relationships. Too many networking events, he said, attract only brokers, for example, or only lawyers.

He plans to do this by making careful selections from his Rolodex and paying close attention to when and where events are held; lawyers and executives prefer morning events near Grand Central, for example, while brokers tend to populate the after-hours events. That way, he said, guests walk away with more than just a hangover.


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
Cammeby's International Group founder Rubin Schron and, from top: 194-05 67th Avenue, 189-15 73rd Avenue and 64-05 186th Lane (Credit: Google Maps)

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio

Ruby Schron lands $500M refi for sprawling Queens apartment portfolio
Wendy Silverstein (Credit: Getty Images)

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out

Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
“It took off like crazy”: How brokers use TikTok to rent apartments

“It took off like crazy”: How brokers use TikTok to rent apartments

“It took off like crazy”: How brokers use TikTok to rent apartments
532 West 22nd Street and Kate Winslet (Google Maps; Getty)

Kate Winslet letting go of Chelsea penthouse

Kate Winslet letting go of Chelsea penthouse
The Vitre at 302 East 96th Street with Wonder Works Construction’s Joseph Klaynberg and Daniel Klaynberg (Vitre NY; Wonder Works)

Wonder Work Construction sues lender to stop foreclosure

Wonder Work Construction sues lender to stop foreclosure
Councilmembers Robert Cornegy and Barry Grodenchik (Photos via Getty; NYC.gov)

Controversial sprinkler bill stalls after landlord backlash

Controversial sprinkler bill stalls after landlord backlash
55-15 Grand Avenue, Queens; Phil A. Belling of LBA Realty; Jamie Dimon of JPMorgan Chase (Getty, RXR/BL Architects)

LBA lands $316M loan for Amazon warehouse in Maspeth

LBA lands $316M loan for Amazon warehouse in Maspeth
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...