Urgo named president at Marketing Directors

Oct.October 25, 2007 02:02 PM

With the spring residential market in full swing, Jacqueline Urgo was promoted to president of the Marketing Directors Inc., a residential marketing firm specializing in new developments.

Urgo has worked with the Marketing Directors for over 20 years, having started as a project manager in 1986. The 44-year-old marketer has worked on more than 25 residential developments in Manhattan and New Jersey. Urgo was named marketing director of the year for the northeast region in 2005 by the National Sales and Marketing Council.

Urgo, most recently executive vice president, has employed some attention-getting strategies in her recent New York City marketing campaigns, such as art gallery-style lobbies, wine cellars and advertising on iPods. Recently, Urgo used a number of novel marketing tactics at projects the company is handling in Jersey City — such as the Beacon, Grove Point and Trump Plaza — where she promoted a communal spa shower as an amenity.

Former president Adrienne Albert, who started the Marketing Directors in 1980, will continue with the company as national director. The company merged with the Ryness Company in 2006 and has approximately 75 employees nationwide, with the majority based in Manhattan.

According to a study conducted by The Real Deal last year, the Marketing Directors came in second among Manhattan new development marketing firms, bringing more than 5,000 units and 34 new residential developments online in a five-year period. The company will be even busier this spring, launching several thousand units in new developments such as Atelier at 635 West 42nd Street; the Setai, New York at 40 Broad Street; the Visionaire at 55 Battery Place and Platinum at 247 West 46th Street.


Related Articles

arrow_forward_ios
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
 Fredrik Eklund and the property (Getty, Steve Frankel)
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Gordon Ramsey and his Lucky Cat restaurant (Lucky Cat)
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Saudi Arabia’s newest attraction: roller coasters on an oil rig
Saudi Arabia’s newest attraction: roller coasters on an oil rig
Saudi Arabia’s newest attraction: roller coasters on an oil rig
A rendering of The Residences at 400 Central and John Catsimatidis (Catsimatidis via Getty)
John Catsimatidis breaks ground on 46-story condo project in St. Pete
John Catsimatidis breaks ground on 46-story condo project in St. Pete
Australian town is inundated with inquiries after offering free land to new residents
Australian town is inundated with inquiries after offering free land to new residents
Australian town is inundated with inquiries after offering free land to new residents
A collection of images from the Turkey Track Ranch listing (Icon Global)
An 80,000-acre ranch in the Texas Panhandle lists for $200M
An 80,000-acre ranch in the Texas Panhandle lists for $200M
The price of a new home in China’s largest cities fell for the first time since 2015
New home prices in China’s largest cities fall for first time since 2015
New home prices in China’s largest cities fall for first time since 2015
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...