Urgo named president at Marketing Directors

Oct.October 25, 2007 02:02 PM

With the spring residential market in full swing, Jacqueline Urgo was promoted to president of the Marketing Directors Inc., a residential marketing firm specializing in new developments.

Urgo has worked with the Marketing Directors for over 20 years, having started as a project manager in 1986. The 44-year-old marketer has worked on more than 25 residential developments in Manhattan and New Jersey. Urgo was named marketing director of the year for the northeast region in 2005 by the National Sales and Marketing Council.

Urgo, most recently executive vice president, has employed some attention-getting strategies in her recent New York City marketing campaigns, such as art gallery-style lobbies, wine cellars and advertising on iPods. Recently, Urgo used a number of novel marketing tactics at projects the company is handling in Jersey City — such as the Beacon, Grove Point and Trump Plaza — where she promoted a communal spa shower as an amenity.

Former president Adrienne Albert, who started the Marketing Directors in 1980, will continue with the company as national director. The company merged with the Ryness Company in 2006 and has approximately 75 employees nationwide, with the majority based in Manhattan.

According to a study conducted by The Real Deal last year, the Marketing Directors came in second among Manhattan new development marketing firms, bringing more than 5,000 units and 34 new residential developments online in a five-year period. The company will be even busier this spring, launching several thousand units in new developments such as Atelier at 635 West 42nd Street; the Setai, New York at 40 Broad Street; the Visionaire at 55 Battery Place and Platinum at 247 West 46th Street.


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