WeWork to go WeWorld?

As the real estate company looks to expand, cultural differences could stand in its way

TRD LOS ANGELES /
Dec.December 09, 2015 10:02 PM

From the New York website: WeWork is looking to become WeWorld — if not in name, in practice. 

To date, the office-sharing firm has 51 locations in the U.S. — 22 of them in New York — and only 12 abroad. 

But that U.S. focus is about to change.

The company — which has four locations in Israel, where co-founder Adam Neumann grew up, six in London and two in Amsterdam — is planning to open in Berlin and then Shanghai, sources told The Real Deal last month. And that is just the beginning.

“They want to become like LinkedIn, and having a global map of locations elevates the scale of its value proposition,” said Patrick McGrath, a senior managing director at Savills Studley who follows WeWork closely. [more]


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