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The Real Deal Los Angeles

WeWork to go WeWorld?

As the real estate company looks to expand, cultural differences could stand in its way
berlin

Berlin

From the New York website: WeWork is looking to become WeWorld — if not in name, in practice. 

To date, the office-sharing firm has 51 locations in the U.S. — 22 of them in New York — and only 12 abroad. 

But that U.S. focus is about to change.

The company — which has four locations in Israel, where co-founder Adam Neumann grew up, six in London and two in Amsterdam — is planning to open in Berlin and then Shanghai, sources told The Real Deal last month. And that is just the beginning.

“They want to become like LinkedIn, and having a global map of locations elevates the scale of its value proposition,” said Patrick McGrath, a senior managing director at Savills Studley who follows WeWork closely. [more]