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The Real Deal Los Angeles

Despite opposition, the Aloft hotel will rise in Glendale

The Glendale City Council unanimously approved plans for the six-story hotel
Aloft hotel in El Segundo

Aloft hotel in El Segundo

Despite opposition from some community members, an Aloft hotel will soon rise in Glendale.

The city’s Design Review Board unanimously approved Thursday Starwood Hotels’ plans to build a six-story boutique hotel at 1102 North Brand Boulevard.

The proposal for the 85-room Aloft brand hotel drew ire from nearby residents who said the 82-foot structure is out of place in the neighborhood and that construction would cause substantial noise pollution.

The hotel plans call for the demolition of the Recess Eatery that’s currently at the address, as well as several adjacent one-story structures.

Board members countered resident concern about traffic, as the hotel would also include an underground 85-spot parking garage, by asserting that regular hotel patrons will be people on business trips, who are much more likely to use taxis or ride-sharing services instead of using nearby parking.

Board member Arthur Charchian acknowledged at the hearing the fact that the hotel will be an architectural outlier compared to the 1920s-era Stanford Arms apartments across the street and St. Mark’s Episcopal Church. But Charchian ultimately supported the plan, the L.A. Times reported, and called it an asset.

Starwood Hotels announced the opening its first L.A. Aloft outpost last month. [LAT]Cathaleen Chen

  • Migdia Chinea

    This proposed Aloft hotel was approved by city council despite strong opposition from long-time and new residents of a historic neighborhood. There was no environmental report made of this outsized building near private homes, schools and churches. In fact the city council voted down such a report. I am outraged that historic property owners are being ignored. We do not want this structure.

  • Migdia Chinea

    This proposed Aloft hotel was approved by city council despite strong opposition from long-time and new residents of a historic neighborhood. There was no environmental report made of this outsized building near private homes, schools and churches. In fact the city council voted down such a report. I am outraged that historic property owners are being ignored. We do not want this structure.

  • Migdia Chinea

    This proposed Aloft hotel was approved by city council despite strong opposition from long-time and new residents of a historic neighborhood. There was no environmental report made of this outsized building near private homes, schools and churches. In fact the city council voted down such a report. I am outraged that historic property owners are being ignored. We do not want this structure.