Beachbody expands HQ to former IMAX Building in Santa Monica

Los Angeles /
May.May 17, 2016 04:18 PM

Multi-level marketing firm Beachbody’s headquarters is getting ripped.

The firm responsible for P90X has signed a new lease for a building next door to its current homebase. It will expand into the 69,000-square-foot former IMAX building at the Lantana Center in Santa Monica.  

The additional building brings the total size of Beachbody’s corporate headquarters to 200,000 square feet.

The company — known for aggressive infomercials that sell its home fitness DVDs Insanity and P90X — moved into its main Santa Monica headquarters office at 3301 Exposition Boulevard in 2008. It expanded that lease last year to takeover the entire building at a rate of more than $5.60 a square foot a month, according to the L.A. Business Journal.

The terms of the new lease are not known. Tom Turley, Jordan Kissel and Blake Searles of JLL, who represented Beachbody in the lease, declined to comment on the deal.

The new office at 3003 Exposition Boulevard will primarily house Beachbody’s technology team. That wing of the company has expanded since it launched its “Beachbody On Demand” digital streaming platform, according to a company statement.

The Santa Monica offices house 600 employees, the statement said.

Beachbody’s landlord Jamestown bought the 482,377-square-foot Lantana Center, which includes both of the buildings the firm leases, for more than $328 million in 2013.

Jeff Pion, Blake Mirkin, Michelle Esquivel and Richard Ratner at CBRE represented Jamestown.


Related Articles

arrow_forward_ios
Colorado Campus at 2041-2115 Colorado Avenue and Northwestern Mutual CEO John E. Schlifske

Northwestern Mutual picks up Santa Monica office campus for $166M

Northwestern Mutual picks up Santa Monica office campus for $166M
Macerich CEO Thomas O’Hern and Santa Monica Place mall

Here’s what tenants are paying at Macerich’s Santa Monica Place

Here’s what tenants are paying at Macerich’s Santa Monica Place
CEO of Amazon Web Services Andy Jassy

A top Amazon exec buys in Santa Monica

A top Amazon exec buys in Santa Monica
WS Communities CEO Scott Walter and VP of Finance Gregory Proniloff, Madison Realty Capital’s Josh Zegen, 1433 Euclid Street in Santa Monica; and rendering of mixed-use project at 3030 Nebraska Avenue in Santa Monica (Credit: Google Maps and Madison Realty Capital)

WS Communities nabs $150M loan for six renovations and a development site

WS Communities nabs $150M loan for six renovations and a development site
6156 Ramirez Canyon Road and 20 37th Place (Credit: Redfin)

This way to the beach: Homes next to ocean topped priciest sales

This way to the beach: Homes next to ocean topped priciest sales
Shops were looted in Santa Monica (Credit: Mario Tama/Getty Images)

Looters cleared out retailers while police clashed with protesters in Santa Monica and Long Beach

Looters cleared out retailers while police clashed with protesters in Santa Monica and Long Beach
Related California CEO William Witte and the project site (Credit: Google Maps)

Related California eyes latest project in Downtown Santa Monica

Related California eyes latest project in Downtown Santa Monica
From left: Alan, Adam, and Alex Shekhter, with renderings of 501 Broadway and 601 Colorado (Credit: WS Communities and LinkedIn)

Shekhters’ WS Communities lands $157M loan to build 850 rental units in Santa Monica

Shekhters’ WS Communities lands $157M loan to build 850 rental units in Santa Monica
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...