From the archives: When Tweets aren’t sweet

Social marketing can sell homes -- or damage a broker's brand

TRD LOS ANGELES /
Jun.June 09, 2016 01:00 PM

From the New York website: The same qualities that make blogs, Twitter and Facebook helpful also make them uniquely perilous for brokers. A hasty Tweet or thoughtless blog post can cause irreparable harm, damaging the company’s brand or even breaking the law.

As real estate firms grow increasingly aware of the benefits and drawbacks of social media, they’re taking steps to control how agents present themselves on the web. Read the full story from the June 2010 issue here. 


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