Why the real estate industry needs to figure out the millennial question

The generation who came of age during the financial crisis will collectively spend $1.4T in 2020

TRD LOS ANGELES /
Jun.June 24, 2016 09:30 AM

From the June issue: Mention the term “millennial” and you may as well run for cover. The generation of young adults who came of age during the financial crisis — and in the glare of social media — is both lauded for embracing innovation and social responsibility and despised for being lazy and self-indulgent.

But the sheer numbers make millennials — those born between 1981 and 1997 — all but impossible to ignore. [more]


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