HelloGiggles says hello to Onni’s 600 Wilshire

Media company nagged 9,000-sf on the 17th floor of 600 Wilshire

TRD LOS ANGELES /
Sep.September 16, 2016 02:15 PM

HelloGiggles, the media brainchild of America’s favorite Manic Pixie Dream Girl Zooey Deschanel, signed a seven-year lease for half the penthouse floor of a DTLA office building, The Real Deal has learned.

The lifestyle website, co-founded by Deschanel in 2011, was acquired by Time Inc. last year for a reported $30 million. Its new office space spans 9,000 square feet on the 17th floor of the Class A complex at 600 Wilshire Boulevard, which the Vancouver-based Onni Group bought for $78 million in 2014.

The lease is valued at $2.6 million based on the asking rate of the floor, according to CoStar.

HelloGiggles looked at other properties in DTLA, including the Arts District, but ultimately decided on 600 Wilshire because it’s already familiar with the area, Cresa’s Marc Bretter told TRD.

Bretter represented HelloGiggles in the deal, and DTLA broker Andrew Tashjian, who recently joined Cushman & Wakefield, represented Onni.

HelloGiggles will leave the smaller space it is currently occupying, a 5,000-square-foot office in the building next door, 626 Wilshire Boulevard. The company, run by a team of 29 as of late last year, will probably double by 2018, co-founder Sophia Rossi told Creative Cultivate in 2015.

It’s slated to move into the new office as soon as Onni’s renovations wrap up early next year.

The website joins co-working firm Industrious and Evite as the latest tenant in 300,000-square-foot complex. So far, it’s about 90 percent leased, according to CoStar. Industrious signed in April a 10-year lease, valued at $8 million, for 18,853 square feet of space on the fifth floor, TRD previously reported.


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