Measure HH crushed by voters: Beny Alagem will move forward with 2008 plan

Los Angeles /
Nov.November 09, 2016 03:10 PM

“We are giving voters a decision,” Beverly Hilton owner Beny Alagem told The Real Deal in August, when TRD sat down with him in his Century City office. “It’s simple … Do you want an eight and an 18-story building? Vote no. Do you want a park? Vote yes.”

On Tuesday, the voters in the city of Beverly Hills made their decision. They rejected Measure HH, the ballot initiative that would have allowed Beverly Hilton owner Beny Alagem to construct a 26-story condo tower. The failed measure sought to amend the plans for two condo towers approved in 2008 to create the tallest tower in the height-averse city, replacing one of them with a garden.

Roughly 56 percent of the voters rejected the measure, which equates to a margin of about 1,100 votes, Variety reported. Alagem spent $7 million trying to pass the measure, or about $1,600 per vote. Provisional ballots have yet to be counted. 

Marie Garvey, the spokesperson for Alagem’s campaign, said in a statement sent to TRD that if the ballot results are correct, Alagem will move forward with the plans from 2008, and will construct one 18-story tower and one eight story tower.  

“We stated from the beginning that we wanted to let the residents decide what would be built in the future,” Garvey said. “Right now, it looks like they want the 2008 plan built. If that result holds, that is exactly what we will do.”

Wanda Properties, the U.S. subsidiary of Wanda Group which has proposed the One Beverly Hills development next door to Alagem’s site, spent $1.2 million in a campaign effort to oppose Measure HH. The No on HH campaign even created its own unattractive rendering of the tower. This tactic was effective because of the fact that the building was not shown in full scale in any of the Alagem camp’s renderings, which instead focused on the garden. [Variety]  — Hannah Miet


Related Articles

arrow_forward_ios
Michael Nourmand (Facebook via Nourmand & Associates)
Compass tries to recruit brokerage owner Michael Nourmand
Compass tries to recruit brokerage owner Michael Nourmand
Braemar Hotels & Resorts Chairman Monty Bennett with Mr. C Beverly Hills. (Ashford, Mr. C)
Mr. C Beverly Hills sells to Monty Bennett’s Braemar Hotels
Mr. C Beverly Hills sells to Monty Bennett’s Braemar Hotels
Tony Gonzalez and 807 Cinthia Street (Getty, Redfin)
NFL great Tony Gonzalez scores $21M mansion sale
NFL great Tony Gonzalez scores $21M mansion sale
Corcoran Global Living CEO Michael Mahon and the Beverly Hills location. (Corcoran, JLL)
Corcoran sets up shop in Beverly Hills
Corcoran sets up shop in Beverly Hills
Rendering's of Byron Allen's future mansion. (Getty, Landry Design Group)
Media mogul Byron Allen is building a Beverly Hills megamansion
Media mogul Byron Allen is building a Beverly Hills megamansion
Dwayne “The Rock” Johnson and the Beverly Hills home (Getty, Zillow)
The Rock throws down $28M for Beverly Park estate
The Rock throws down $28M for Beverly Park estate
825 Loma Vista Drive and (from left) Behati Prinsloo and Adam Levine with Portia de Rossi and Ellen DeGeneres (Getty, iStock)
Ellen and Portia flip Adam Levine’s former mansion for $47M
Ellen and Portia flip Adam Levine’s former mansion for $47M
DJ Khaled's seven-bedroom Beverly Hills manse sold for over $12 million. (Getty)
DJ Khaled sells Mulholland Estates mansion off-market for $13M
DJ Khaled sells Mulholland Estates mansion off-market for $13M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...