Rick Caruso becomes first major advertiser with Snapchat geofilter

Los Angeles /
Dec.December 22, 2016 05:00 PM

Rick Caruso is sure keeping up with Gen Z.

The shopping mall developer is the first major advertiser to purchase a year-long Snapchat geofilter, the Los Angeles Times reported. Geofilters are overlays for snaps taken at a particular location, like a digital sticker.

This means that any visitor to the Grove or the Americana at Brand can find the Caruso-branded geofilter when they Snap photos on the social media app.

Earlier this month, the retail developer told TMZ that he will lift his ban on President-elect Donald Trump at the Grove. Now, the soon-to-be commander-in-chief can celebrate with a Caruso-geotagged selfie. [LAT]Cathaleen Chen


Related Articles

arrow_forward_ios
Rick Caruso (Getty, iStock)
Big on Bitcoin: Caruso now largest real estate firm to accept rent in cryptocurrency
Big on Bitcoin: Caruso now largest real estate firm to accept rent in cryptocurrency
Rick Caruso and 21528 Pacific Coast Highway (Getty, The Agency)
Rick Caruso asks $40M for Malibu beach house
Rick Caruso asks $40M for Malibu beach house
Co-working firm NeueHouse takes over lease from Snap Inc. in Venice
Co-working firm NeueHouse takes over lease from Snap Inc. in Venice
Co-working firm NeueHouse takes over lease from Snap Inc. in Venice
Despite discounts, Snap Inc. struggles to sublease Venice properties
Despite discounts, Snap Inc. struggles to sublease Venice properties
Despite discounts, Snap Inc. struggles to sublease Venice properties
The Nostradamus of retail?
The Nostradamus of retail?
The Nostradamus of retail?
Rick Caruso to Amazon: Bring it on
Rick Caruso to Amazon: Bring it on
Rick Caruso to Amazon: Bring it on
VENICE, CA - JULY 6:  Employees of the Venice Beach Freakshow, Morgue (L) and Jesse the Bearded Lady, sit on the steps of the theater during a break on Independence Day weekend at Venice Beach on July 6, 2013 in Venice, California. An estimated 16 million people visit the famous beach city annually which is celebrating 108th birthday as of July 4.   (Photo by David McNew/Getty Images)
Venice Beach Freakshow’s landlord won’t renew its lease
Venice Beach Freakshow’s landlord won’t renew its lease
Doing it his way: Developer Rick Caruso looks to rehabilitate his image
Doing it his way: Developer Rick Caruso looks to rehabilitate his image
Doing it his way: Developer Rick Caruso looks to rehabilitate his image
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...