Rick Caruso becomes first major advertiser with Snapchat geofilter

Rick Caruso is sure keeping up with Gen Z.

The shopping mall developer is the first major advertiser to purchase a year-long Snapchat geofilter, the Los Angeles Times reported. Geofilters are overlays for snaps taken at a particular location, like a digital sticker.

This means that any visitor to the Grove or the Americana at Brand can find the Caruso-branded geofilter when they Snap photos on the social media app.

Earlier this month, the retail developer told TMZ that he will lift his ban on President-elect Donald Trump at the Grove. Now, the soon-to-be commander-in-chief can celebrate with a Caruso-geotagged selfie. [LAT] — Cathaleen Chen