search

The Real Deal Logo

Trending

Bushburg buying Rudin’s half-empty FiDi office building for $160MBushburg buying Rudin’s half-empty FiDi office building for $160MGlossier founder is buyer of $22M Brooklyn townhouseGlossier founder is buyer of $22M Brooklyn townhouseDevelopers have a new tax break. Now they must figure it outDevelopers have a new tax break. Now they must figure it outMichael Stern pays $61M for Brickell site of Dolce & Gabbana supertallMichael Stern pays $61M for Brickell site of Dolce & Gabbana supertall
Los Angeles

Typecasting not allowed

Kilroy Realty’s redevelopment of Columbia Square, located in the former home of CBS’s L.A. television and radio operations.
Kilroy Realty’s redevelopment of Columbia Square, located in the former home of CBS’s L.A. television and radio operations.

From the January issue: Jill Bigelow didn’t plan on building her postpartum medical device company in Hollywood. Then WeWork discovered her at an innovation contest and pitched her on its co-working space located on Hollywood Boulevard, three blocks from tourist mecca Hollywood & Highland.

Sign Up for the undefined Newsletter

Mama Strut, as her company is known, is one of many nonmedia companies that have become rooted in the new Hollywood, a nexus for entertainment, technology and design professionals. When Bigelow ended up needing some video production work done, she only had to look one floor above her in the WeWork space. And she hired the website guy from another floor downstairs.

Megadeals like the one Netflix inked at Icon — a new 323,000-square-foot tower on the Sunset Bronson Studios lot, which the streaming media company leased in its entirety — have shone a spotlight on high-tech office leases. But not all of the businesses attracted by the new and renovated offices in Hollywood fit neatly into the stereotype of new technology and entertainment companies.

Tags
HollywoodTechnology