The Real Deal Los Angeles

Geoff Palmer departs from Fauxtalian ways with exterior of DTLA development

As for the interiors? Not so much
March 23, 2017 04:30PM

Geoff Palmer, Broadway Palace (Getty Images/Broadway Palace)

Developer Geoff Palmer has taken a drastically different approach with the exterior of his new apartment complex Broadway Palace on South Broadway.

Instead of his usual Faux-Italianate style, Palmer’s brick building was designed to fit into Downtown’s historic district and even has a bright marquee like the neighboring theaters, Curbed reported. In the courtyard of the University-housing-style complex, however, his usual predilections are on display: bright yellow, palm trees, small balconies, and a fortress-like quality.

Rendering of Broadway Palace (via Colliers)

Built in two phases, the project opened its doors to tenants last month with perks such as a teak wood steam room, indoor basketball and volleyball courts, a karaoke lounge and a screening room.

A lounge in the Broadway Palace complex (via Broadway Palace website)

One-bedroom units from 625 square feet to 950 square feet cost between $2,100 a month to about $2,800 a month to rent. Two-bedroom units, between 930 square feet to 1,038, range from $2,900 to $3,100 a month.

Palmer, who recently purchased a new estate in Beverly Hills flats, is also working on the Fauxtalian Ferrante, a seven-story building with 1,500 units and 30,000 square feet of commercial space on a 10-acre lot next to the 110 Freeway. [Curbed]Subrina Hudson