The Real Deal Los Angeles

Compass taps healthcare exec to lead SoCal region

Allison Yazdian to oversee LA revenue growth; Jeff Maynard will lead Pasadena office
By Katherine Clarke | June 07, 2017 01:30PM

Allison Yazdian and Compass CEO Robert Reffkin

Compass tapped a new senior vice president and general manager for its Southern California region, the company said Wednesday.

Allison Yazdian will now lead all six offices in the region and oversee revenue growth, the firm said. She was previously vice president of sales and operations at Brighter, a venture capital-backed dental insurance tech startup.

Compass, which has raised more than $210 million in venture capital and was valued at more than $1 billion at the time of its last fundraising round in August, opened its first office in Los Angeles in 2015 and now has 290 agents in Southern California. Stan Richman, the longtime Coldwell Banker manager who became Compass’ regional vice president last year, will report directly to Yazdian.

“Compass has achieved a tremendous amount in a short period of time and I look forward to building on the momentum in Southern California,” Yazdian said in a statement.

The company also replaced Leah Sternberg, the Pasadena manager the firm dismissed earlier this year. Jeff Maynard, a 17-year veteran at Sotheby’s International Realty in Pasadena, is taking over the job, according to a Compass spokesperson.

Sternberg, a veteran of Coldwell Banker who jumped to Compass in 2016, does not appear to have landed elsewhere yet, according to her LinkedIn profile. In a March email, Compass spokesperson Julie Binder said the company had “parted ways” with her after it “became increasingly clear that her management style was inconsistent” with their approach.

The firm also announced that Parker Beatty, formerly of Keller Williams, will be a manager of its Beverly Hills and Brentwood offices.