Four Seasons makes moves to compete with Airbnb’s entry into luxury market

Hotel chain launched new app and guest recognition program

TRD LOS ANGELES /
Jun.June 08, 2017 04:30 PM
From left: Airbnb’s founders Brian Chesky, Joe Gebbia & Nate Blecharczyk and Four Seasons CEO Allen Smith (Credit: Getty Images)

From TRD New York: As Airbnb plunges headfirst into the luxury market, Four Seasons Hotels and Resorts is taking steps to maintain millennial interest.

The five-star hotel chain launched a mobile application with a chat function and plans to start a guest recognition program, Bloomberg reported. Four Seasons CEO Allen Smith said that the company must stay on top of emerging trends or risk losing relevance.

“I would be naive to say that we aren’t being mindful of the Airbnb effect,” Smith told Bloomberg. “It’s just another example of the speed in which the market is changing and the manner in which we need to be prepared to respond to it.”

In February, Airbnb acquired Montreal-based Luxury Retreats, a high-end rentals manager in a deal valued at $300 million. The deal put Airbnb is direct competition with the Four Seasons’ own rental service. In March, Airbnb’s CEO hinted that the company may go public in 2018. [Bloomberg] — Kathryn Brenzel


Related Articles

arrow_forward_ios

LA’s Airbnb hosts seek carveout for looming ban on renting out secondary homes

HomeAway CEO Brian Sharples and Airbnb CEO Brian Chesky say they need a delay (Credit: Getty Images)

Airbnb to LA: Please don’t start enforcing new law on Nov. 1

Californians want more pot shops, Airbnb asks LA to delay short-term rental ordinance: Daily digest

Airbnb CEO Brian Chesky

Airbnb — yes Airbnb — says it wants to fix California’s affordable housing crisis

Aerial view of 611 N. Brand Boulevard and Rossano de Cottiis (Credit: Hunter Kerhart Architectural Photography)

Onni scraps apartment plans for 857-key hotel project in Glendale

A rendering of the proposed hotel project on Whitley Street (Credit: Daryoush Safai)

Reservations: Hollywood hotel project faces appeal from rent control tenants

Glendale Mayor Ara Najarian and City Hall

No more “party house” in Glendale if new Airbnb law passes

Atlas Hospitality Group president Alan X. Reay and Downtown Los Angeles, with construction development rising above the L.A. Convention Center at the right (Credit: Wikimedia)

Keyed up: LA’s hotel development outpacing the rest of California

arrow_forward_ios