Four Seasons makes moves to compete with Airbnb’s entry into luxury market

Hotel chain launched new app and guest recognition program

TRD LOS ANGELES /
Jun.June 08, 2017 04:30 PM
From left: Airbnb’s founders Brian Chesky, Joe Gebbia & Nate Blecharczyk and Four Seasons CEO Allen Smith (Credit: Getty Images)

From TRD New York: As Airbnb plunges headfirst into the luxury market, Four Seasons Hotels and Resorts is taking steps to maintain millennial interest.

The five-star hotel chain launched a mobile application with a chat function and plans to start a guest recognition program, Bloomberg reported. Four Seasons CEO Allen Smith said that the company must stay on top of emerging trends or risk losing relevance.

“I would be naive to say that we aren’t being mindful of the Airbnb effect,” Smith told Bloomberg. “It’s just another example of the speed in which the market is changing and the manner in which we need to be prepared to respond to it.”

In February, Airbnb acquired Montreal-based Luxury Retreats, a high-end rentals manager in a deal valued at $300 million. The deal put Airbnb is direct competition with the Four Seasons’ own rental service. In March, Airbnb’s CEO hinted that the company may go public in 2018. [Bloomberg] — Kathryn Brenzel


Related Articles

arrow_forward_ios
Gavin Newsom (Credit: Emma McIntyre/Getty Images)

Homeless COVID-19 patients could save California’s hotel owners

Thousands of CA hotel workers have been laid off

Expedited layoffs mean thousands of hotel job cuts

Blackstone-owned Homewood Suites by SF airport (Credit: Hilton and iStock)

Blackstone sues over scotched $265M hotel deal

Andre Balazs and the Chateau Marmont (Credit: David M. Benett/Dave Benett/Getty Images for Michael Kors)

Luxury hotels are laying off workers and providing them few benefits

Los Angeles Mayor Eric Garcetti is looking for large spaces to house COVID-19 patients (Credit: Emily Shur/Wikipedia and Raymond Boyd/Getty Images)

Garcetti: LA will use hotels, theaters and sports venues to house COVID-19 patients

Eric Garcetti

California urbanites flee cities amid coronavirus, despite warnings and orders to stay put

Gov. Gavin Newsom (Credit: Justin Sullivan/Getty Images)

CA’s plan to put homeless in hotels is met with skepticism

Stuart Rubin (l) and Gary Stiffelman in front of hotel rendering.

Embattled Coachella hotel developer to auction Beverly Hills manse

arrow_forward_ios
Loading...