Dodgers secretly shopping stadium field naming rights

Franchise seeking $12M a season

TRD LOS ANGELES /
Jul.July 19, 2017 12:00 PM

What’s in a name? That which we call a field

By any other name would smell as sweet.

The Los Angeles Dodgers have been quietly shopping the naming rights for the field in Dodger Stadium since spring. And they’re hoping for a home run with a price tag of $12 million per season, a hefty premium over other pro sports teams.

The stadium’s name will remain unchanged, a Dodgers spokesperson told the Sports Business Journal. But the name of the field or any of the adjacent plazas and clubs could be sold.

The Dodgers are owned by Guggenheim Partners, which bought the franchise for $2.15 billion in 2012. Mark Walter, founder and CEO of Guggenheim Partners, bought David Geffen’s Carbon Beach estate in May for a record $85 million. [Sports Business Journal] — Cathaleen Chen


Related Articles

arrow_forward_ios
Kurt Rappaport and Citi Field, home of the New York Mets (Getty, Wikimedia Commons)

Kurt Rappaport reportedly bidding to buy New York Mets

Kurt Rappaport reportedly bidding to buy New York Mets
Steve Ballmer purchases The Forum for $400 m.

Ballmer buys Forum for $400M

Ballmer buys Forum for $400M
A home for Illya Kovalchuk when he hangs up the skates (Credit: Redfin and Getty Images)

Ex-King Kovalchuk buys Beverly Hills manse then bids LA adieu

Ex-King Kovalchuk buys Beverly Hills manse then bids LA adieu
Here are the new sites Beckham group is reportedly eyeing for $200M soccer stadium

Here are the new sites Beckham group is reportedly eyeing for $200M soccer stadium

Here are the new sites Beckham group is reportedly eyeing for $200M soccer stadium
Fox exec John Entz sells Manhattan Beach home below ask

Fox exec John Entz sells Manhattan Beach home below ask

Fox exec John Entz sells Manhattan Beach home below ask
Terasaki Budokan was stalled for decades. Now the Little Tokyo sports center is finally en route to break ground

Terasaki Budokan was stalled for decades. Now the Little Tokyo sports center is finally en route to break ground

Terasaki Budokan was stalled for decades. Now the Little Tokyo sports center is finally en route to break ground
Cash influx ahead: LA to host 2028 Olympics

Cash influx ahead: LA to host 2028 Olympics

Cash influx ahead: LA to host 2028 Olympics
Forum owner seeks damages over Inglewood Clippers stadium agreement

Forum owner seeks damages over Inglewood Clippers stadium agreement

Forum owner seeks damages over Inglewood Clippers stadium agreement
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...