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The Real Deal Los Angeles

Will Apple set up shop in Culver City?

The iPhone giant could be moving to the campus where “The Matrix” was filmed
September 05, 2017 10:30AM

The Culver Studios lot (via Culver Studios)

There’s a chance Apple will be making its big splash into Hollywood faster than we think.

There are rumors that the company is in talks to move its new original content division to the iconic Culver Studios, The Financial Times reported.

According to sources familiar with the company, Apple is primarily looking for office space in a strategic location to give its move into original programming some headway. Moving to the Culver Studios, which boasts 13 sound stages that total 32,000 square feet, would provide the iPhone giant just that if not more.

Neither Apple nor Culver Studios, owned by Hackman Capital Partners, responded to the Times’ requests for comment.

Albeit still a rumor, the move to the studio would make sense. The Culver Studios is only a five-minute drive from Beats’ headquarters in Culver City, where Apple Video employees are currently stationed, according to Variety.

Apple also hasn’t held back from making known its intentions to delve into original programming.
Earlier this year, Apple announced its plans to spend $1 billion on original content and hired sought-after Sony duo Jamie Erlicht and Zack Van Amburg.

Another long-whispered Apple rumor concerning a move to Downtown’s Tower Theater has yet to prove itself true — and this could be a similar scenario.

Amazon Studios is reportedly also moving into the Culver Studios lot — taking space at the “Gone with the Wind” mansion at 9336 W. Washington Boulevard [FT]Natalie Hoberman