Eye-catching circular hotel planned for Sunset Strip

But the name needs to be changed...

Renderings of hotel, with Mark (left) and Arman Gabay (R&A Architecture & Design)
Renderings of hotel, with Mark (left) and Arman Gabay (R&A Architecture & Design)

The Charles Company filed plans to build a 19-story, 185-key hotel on the corner of Doheny and Sunset Boulevard, WeHoville reported.

Renderings by R&A Architecture and Design suggest a circular, abstract building could take shape at 9034 Sunset Boulevard next to Steve Witkoff’s Edition hotel.

The proposed project is called Sunset Tower at the moment, but Charles Co. is likely rushing to submit a name change now that its plans are public — given that Jeff Klein’s iconic, celebrity-studded Sunset Tower Hotel in West Hollywood is already world famous.

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The development would include 17,000 square feet of banquet and event space, 5,700 square feet of retail space, a restaurant, an art gallery and 14 apartments. Four underground parking levels, fitted for 550 vehicles, and a helicopter pad would also be on site.

There has been concern that the city is facing a potential oversupply of hotel rooms. West Hollywood Mayor Lauren Meister even proposed a moratorium on new hotel development earlier this year.

If it is approved, the proposed project would join West Hollywood’s 19 open hotels containing a total of 2,346 rooms. That number has the potential to increase by 71 percent once the Kimpton La Peer Hotel on La Peer Drive and the Edition open, and if all other projects under construction or consideration are approved.

The Charles Company, led by brothers Mark and Arman Gabay, is also behind the long-awaited Melrose Triangle project at 9060 Santa Monica Boulevard. The 2014-approved mixed-use project, designed by Studio One Eleven, will bring three new buildings to the site. [WeHoville] – Natalie Hoberman