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The Real Deal Los Angeles

Ad agency that worked on “La La Land” signs 32K sf lease at Jamison’s Harbor Building

Concept Arts is moving from Hollywood to Park Mile
By Hannah Miet | October 19, 2017 12:00PM

Concept Arts and Jaime Lee of Jamison

Advertising agency Concept Arts, which created campaigns for “La La Land”, signed a long-term lease for approximately 31,500 square feet of space at Jamison’s Harbor Building at 4201 Wilshire Boulevard in Park Mile, the landlord announced on Thursday.

The agency — which creates print, A/V, digital and social campaigns for films that have included “Straight Outta Compton” and “Wonder Woman” — will relocate its headquarters from the Hollywood building at 6422 Selma Avenue, which it has owned and occupied since 1989. It will move in the first quarter of 2018.

The historic Selma building, a 6,500-square-foot brick commercial building built in 1909, is still under Concept’s ownership, property records show. It is not known whether it will be sold.

Under the terms of the lease, Jamison will build out the majority of the fifth floor for the agency, the landlord said in a statement. The creative office space will include a combination of private offices, meeting rooms, a photo studio, collaborative work spaces and soundproofed editing rooms.

Jeffrey Resnick and Ben Silver of First Property Realty Corporation represented Jamison in the transaction. Marc Bretter of Cresa repped Concept Arts.

This is the second entertainment company to lease space at the six story, 258,000-square-foot Harbor Building recently. Last year, global entertainment company Entertainment One signed a long-term lease for approximately 26,000 square feet to house its reality television and music divisions in the building, which is currently undergoing a capital improvement program that will upgrade its lobbies, corridors, restrooms, creative office spec suites and automated parking systems, according to Jamison’s release.

The Harbor Building was built in 1958 for J. Paul Getty’s Tidewater Oil Company.

Jamison, run by Dr. David Lee, was once L.A.’s biggest office landlord, but the company has shifted its focus to multifamily development projects in recent years. Dr. Lee’s daughter, Jaime, heads up its leasing operations, and has sought to upgrade its older spaces to attract fresher tenants.