Wyndham Hotel Group tapped for Pico Union hotel conversion project

Koreatown restauranteur Chul Heay Shin owns the Bricks Hotel

Nov.November 06, 2017 05:00 PM
Rendering of the Bricks by Wyndham Hotel Group (Credit: Corbel Architects via Urbanize)

Nearly a year after initial plans were filed, it appears as that the hotel project at 1543 W. Olympic Boulevard is moving ahead.

New Jersey-based Wyndham Hotel Group announced it would be expanding its Trademark Hotel collection to the former office building in the Pico Union neighborhood on the outskirts of Downtown Los Angeles, Urbanize reported.

Koreatown restaurateur Chul Heay Shin has plans to convert the 1960s, six-story office building to into a 200-key hotel redevelopment including a lounge, two restaurants and separate rooftop bar. He is currently pursuing the necessary permits for the project.

Dubbed “the Bricks,” renderings released by Corbel Architects show an LED-lit vertical exterior and lush landscaping on the rooftop deck.

Trademark is a subsidiary of Wyndham, offering a “soft-branded” collection of three-to-four star hotels that operate autonomously. In addition to its Olympic Boulevard outpost, the hotelier is also expanding to locations in New York, Florida and North Dakota.

Despite a concern of oversupply, hoteliers are flocking to Southern California. Just last month, council member Jose Huizar released a study showing that the amount of hotel rooms available or under construction near the Los Angeles Convention Center in Downtown Los Angeles doubled to more than 5,000 within the last five years. [Urbanize]Natalie Hoberman

Related Articles

Aerial view of 611 N. Brand Boulevard and Rossano de Cottiis (Credit: Hunter Kerhart Architectural Photography)

Onni scraps apartment plans for 857-key hotel project in Glendale

A rendering of the proposed hotel project on Whitley Street (Credit: Daryoush Safai)

Reservations: Hollywood hotel project faces appeal from rent control tenants

Atlas Hospitality Group president Alan X. Reay and Downtown Los Angeles, with construction development rising above the L.A. Convention Center at the right (Credit: Wikimedia)

Keyed up: LA’s hotel development outpacing the rest of California

A rendering of the project

Landlord sues Kuwait-based burger chain for failing to comply with USA Patriot Act

Architect Michael Kollin and the planned Lasky Hotel

This boutique hotel will replace Maison 140 in Beverly Hills

Rendering of 1400 South Flower Street (Credit: DLANC)

Shovel-ready in DTLA: Multifamily developer seeks $20M for construction site

Lizard Capital CEO Bingyi Huang and a rendering of the Spring Street Hotel

Appeal settled, Lizard Capital’s jagged-look DTLA hotel project has start date

Rod Richerson, Western regional president for KBS and Union Bank Plaza

Union Bank Plaza’s $20M makeover starts years after KBS failed to sell the building