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The Real Deal Los Angeles

Adidas is coming to the Row DTLA

The footwear company employs 20 people in SoCal
November 14, 2017 02:00PM

The Row DTLA (Credit: Atlas Capital Group, Adidas)

There’s another major tenant heading to the Row DTLA.

Adidas announced it will be opening a new office at the Downtown complex near the Arts District in 2018, Urbanize reported. The creative office center is located at 777 S. Alameda Street, 767 S. Alameda Street and 1320 E. 7th Street.

The German footwear brand will lease 31,000 square feet at the complex. It will join the Anti-Recidivism Coalition, which recently announced it would be taking a 12,600-square-foot lease at the ROW, and Dutch coworking firm Spaces, among others.

Adidas will move its roughly 20 Southern California employees to the new office, which holds space for up to 35. The new space is part of a larger growth plan laid out in 2015, in which the brand hopes to be closer to consumers by setting up new locations in key cities.

Row DTLA, jointly developed by Atlas Capital Group and Square Mile Capital, offers 1.3 million square feet of creative office space. Its developers agreed to sell roughly one third stake in the project earlier this June, valuing the property at more than $700 million.

The iconic Adidas brand – which has its North American headquarters in Portland, Ore. – will join the flurry of sneaker shops heading to Downtown, as evidenced by the emergence of what some are calling “Sneaker Row.” [Urbanize]Natalie Hoberman