Can a blockbuster cameo help sell a building? Hollywood’s down to try

What do the movies Die Hard, 50 Shades of Grey and The Fountainhead all have in common? Tall buildings.

Los Angeles /
Mar.March 03, 2018 08:30 AM
Seattle at dusk. (Credit from bottom: Cacophony, Mike Mozart)

Buildings in Seattle, Los Angeles and New York are getting their close-ups on the big screen, but whether starring roles translate into real-life results is still up for debate.

Take the 31-story Escala tower in downtown Seattle, which is featured in the “Fifty Shades of Grey” movies; though its starring role as the home of the movie’s billionaire title character has made it “very famous,” some residents are annoyed by the fandom that’s descended on them, according to the Wall Street Journal.

Tour guides now point out the building in relation to the movie and a crowd of mostly women gather outside for pictures — a phenomenon which the buildings sales and marketing director, Erik Mehr, says has equally thrilled and repelled current and prospective residents.

While the average unit in the Escala goes for about $850,000 and its 5,200-square-foot penthouse — the one fictional Christian Grey is supposed to live in — recently sold for $8 million, Mehr says the prices bear no relation to the popularity of the movie.

Meanwhile, LA’s WaterMarke Tower, which was the set for the movie “Her” and about 20 other different productions, has seen material benefits from being cast.

The building earns between $100,000 to $200,000 annually from fees related to on-location shoots and some tenants, like Jason Jones, “just about broke even” renting out his $15,000 per month apartment to film production companies last year. [WSJ]Erin Hudson


Related Articles

arrow_forward_ios
Megan Fox and Machine Gun Kelly (Getty)
Megan Fox, Machine Gun Kelly take $30K a month rental
Megan Fox, Machine Gun Kelly take $30K a month rental
Sumner Redstone (Getty) with 31 Beverly Park Terrace (Redfin)
Sumner Redstone’s Beverly Park estate flies off market for $27M
Sumner Redstone’s Beverly Park estate flies off market for $27M
(iStock)
Rent prices will keep rising in suburbs: USC report
Rent prices will keep rising in suburbs: USC report
Casey Kasem and an aerial of the Beverly Crest mansion at 138 N Mapleton Dr (Photos via Getty, Google Maps)
There it is: Casey Kasem’s Holmby Hills mansion finally sells
There it is: Casey Kasem’s Holmby Hills mansion finally sells
Dana Hollister and her Silver Lake home (Zillow)
Restaurateur lists sprawling Paramour Estate for $40M
Restaurateur lists sprawling Paramour Estate for $40M
Morphe co-founder Chris Tawil and the Malibu beach house. (Photos via Getty; Hilton & Hyland)
Cosmetics entrepreneur flips Malibu pad for $24M
Cosmetics entrepreneur flips Malibu pad for $24M
Photo illustration of 27112 Malibu Cove Colony Drive in Malibu (Photos via Realtor)
Staycationers sue luxury rental service for “abysmal” Malibu getaway
Staycationers sue luxury rental service for “abysmal” Malibu getaway
From left, Michael Rosenfeld and Century Plaza, Jose Huizar and City Hall, Jeff Bezos and 1801 Angelo Drive (Getty Images)
LA’s biggest real estate stories of 2020
LA’s biggest real estate stories of 2020
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...