Co-working firm Work Well Win plants flag in Santa Monica

Can purified air and yoga rooms attract tenants in a sea of coworking spaces?

TRD LOS ANGELES /
Mar.March 29, 2018 10:16 AM
1201 Third Street Promenade, former home of Barnes & Noble

A co-working company started by a former WeWork executive signed a lease for the shuttered Barnes & Noble bookstore on the Third Street Promenade in Santa Monica, just around the corner from a WeWork outpost.

Connecticut-based Work Well Win — say that fast five times — will take over 20,000 square feet on the top two floors of the three-story building at 1201 Third Street Promenade, CoStar reported. The art-deco building is at the corner of Wilshire Boulevard.

Restaurants and other food service tenants are reportedly in talks to rent the ground floor of the building, which the bookstore chain vacated just three months ago, according to the report.

The company was founded by former WeWork head of domestic development, Frank Bistrian. As its names suggests, wellness is a focus of its business. Its spaces have purified air and rooms for yoga and meditation. Bistrian told Quartz the business is marketed toward “Series B” companies more established than the startups that make up WeWork’s core clientele. He wants half of all Work Well Win clients to be Fortune 500 companies.

The firm operates one space in Greenwich, Connecticut, but has plans to expand into Venice Beach, New York City, Washington D.C., Chicago, and Austin. Bistrian told Quartz he wants to open 90 locations by 2023. He left WeWork in 2016.

Work Well Win joins a handful of other smaller co-working firms in Santa Monica that are competing with giants like WeWork (with two locations) and Regus’ Spaces outfit. [CoStar] — Dennis Lynch 


Related Articles

arrow_forward_ios
Adam Shekhter and the 1415 5th Street project

WS Communities boosts affordable housing plans in Santa Monica

From left: Nuveen CEO Vijay Advani, Graymark founder/CEO Brian Hecktman

Graymark, Nuveen pay $97M for El Segundo creative office

La Mirada industrial building

Clarion pays $77M for La Mirada industrial project

510 Park Avenue and CEO of Monster Beverage Rodney Sacks

Monster Beverage affiliate guzzles down industrial project in San Fernando

The 5 priciest residential sales

Here are the 5 priciest resi sales in LA County last week

Clockwise from top left: 1155 Angelo Drive, 1116 Laurel Way, 613 N. Sierra Drive, 32453 Pacific Coast Highway and 705 N. Arden Drive (Credit: Redfin)

Beverly Hills dominates list of top resi sales in LA County last week

Lightstone’s Eugene Rozovsky, Neil Shekhter and a rendering of 1650 Lincoln Boulevard

Lightstone provides $44M loan to Shekhter-owned WS Communities

Pierce Brosnan and his new home in Santa Monica

“The world is not enough,” but for one former James Bond this Santa Monica pad is

arrow_forward_ios