The Real Deal Los Angeles

Steve Lewis launches Beverly Hills boutique brokerage CORE

Lewis formerly headed John Aaroe Group's Beverly Hills office
By Dennis Lynch | June 06, 2018 03:00PM

Steve Lewis and 10348 Eastborne Avenue, a CORE listing

Former Pacific Union International agent Steve Lewis has launched his own brokerage, called CORE Real Estate Group, as a boutique alternative to larger brokerages in the Los Angeles market.

CORE, which is based in Beverly Hills, has signed around 30 agents, including brokers Lewis worked with at his former employer, Pacific Union, according to a press release.

After a soft-launch in April, the firm became fully operational on May 25.

CORE’s office on North Canon Drive is directly across the street from Hilton & Hyland’s office at 257 North Canon Drive. CORE will focus on high-end residential real estate and commercial properties, with an emphasis on being boutique.

“The majority of the brokerages that exist in Los Angeles today do so to support a few key players rather than the greater good of all the agents,” Lewis said.

Lewis appears to be speaking from experience. He was branch manager for John Aaroe Group, which merged with Pacific Union in 2016 and was rebranded as Pacific Union International after a disastrous expansion in Calabasas.

Pacific Union International counts around 900 agents in its roster. Lewis left in March.