A New York-based T-shirt company with a vision for sustainability is setting up shop in Hawthorne.
For Days, which bills itself as an environmentally conscious fashion firm, signed a five-year lease to occupy 17,000 square feet at a new office conversion project, The Real Deal has learned.
Vella Group, a real estate firm with properties in New York and Los Angeles, is developing the 50,000-square-foot property. It’s straddled between two breweries, at 12824 Cerise Avenue.
Brad McCoy of Lee & Associates brokered the deal.
The newly launched fashion company, led by co-founder and CEO Kristy Caylor, is based on a membership model where customers can choose from a plan to get three, six or 10 new shirts for $12, $24 or $36 a month, respectively. Once a shirt is no longer wearable customers can send them back and exchange them for new ones.
For Days will then “upcycle” the used shirts — chopping them up, purifying and pulping the cotton and adding new yarn to create a fresh product.
In Hawthorne, the company will be joining Ring, a smart video doorbell-maker that recently signed a 62,000-square-foot lease for another Vella Group property, at 12515 Cerise Avenue.
The South Bay city, known as a former aerospace hub, has seen an influx of new construction projects recently, including a 221-room Marriott Courtyard and 133-room TownePlace Suites. It’s currently home to the headquarters of Elon Musk’s rocket-builder, SpaceX, as well as to an Amazon shipping center.