Arts Club project moves forward in West Hollywood

The sleek new building will replace a Hustler brand adult store

TRD LOS ANGELES /
Jun.June 08, 2018 11:00 AM
Gensler’s design for the Arts Club building in West Hollywood (Credit: Gensler architects)

A West Hollywood intersection is going from porn to posh.

A joint venture of U.K.-based London & Regional Properties and VE Equities are set to raze a Hustler’s adult store on Sunset Boulevard and replace it with a nine-story building anchored by the only U.S. branch of the prestigious Arts Club, a private institution founded in the mid-19th century by Charles Dickens and friends.

The West Hollywood Planning Commission approved the project on Thursday, according to WeHoville.

The project, at the corner of Hilldale Drive, has been in the works since 2015, when the joint venture bought 8920 Sunset Boulevard from Larry Flynt Publications, Hustler’s parent company, for $18.3 million. The project is being led by Arts Club Chairman Gary Landesberg and London & Regional Properties Executive Chairman Richard Livingstone. VE Equities has a minority stake in the venture, according to a representative for Livingstone and Landesberg.

Gensler architect Andy Cohen is designing the roughly 108,000-square-foot building. He presented a sleek new design earlier this week that features a sloped façade facing Sunset Boulevard, seemingly to avoid possible lawsuits over sight lines of nearby billboards, according to WeHoville.

It’s the second vertically minded project to move forward in the neighborhood this week. The City Council also gave final approval to Faring for its nine-story, 241-room hotel project at 9091 Santa Monica Boulevard, which will incorporate the historic gay nightclub Factory into its design.

The Arts Club will take up 52,500 square feet on the fifth to ninth floors and will include 10 hotel rooms open only to Arts Club members, which is by invite only. Members will also have access to dining rooms, a bar, lounge, and a rooftop pool area. Membership is limited to artists, architects, writers, and other creative types. There will also be creative office space on the third and fourth floors.

The club will also have 7,000 square feet of ground-floor retail and restaurant space and a 2,200-square-foot public art gallery. Parking will take up five levels underground and cars will be parked by an automated system.

The project is expected to go to the West Hollywood City Council for final approval this summer.
[WeHoville] – Dennis Lynch 

Correction: An earlier version of this story listed VE Equities as the sole property owner. It has been updated to reflect London & Regional Properties involvement and VE Equities’ minority interest in the property.


Related Articles

arrow_forward_ios
LA promo

Coming Soon: The Real Deal Los Angeles’ Winter 2020 issue!

From left: Michael Shabani, James Randall, and 8840 Beverly Boulevard (Credit: Getty Images)

Investor James Randall pays $36M for WeHo furniture showroom

From left: Howard Schwimmer and Michael S. Frankel, with 1601 W. Mission Boulevard and 2757 E. Del Amo Boulevard (Credit: Google Maps)

Rexford Industrial adds to LA portfolio with $100M in acquisitions

Andrew McDonald and At Mateo in the Arts District

Cushman’s West Coast chief talks expansion, DTLA market, the death of the starving baby broker & more

3339 Exposition Blvd. and Asher Luzzatto

Luzzatto Co. assembling creative office hub in West Adams

Jason Illoulian and the Cemex plant

Faring makes $30M assemblage play on WeHo/LA border

From left: Nuveen CEO Vijay Advani, Graymark founder/CEO Brian Hecktman

Graymark, Nuveen pay $97M for El Segundo creative office

La Mirada industrial building

Clarion pays $77M for La Mirada industrial project

arrow_forward_ios
Loading...