Blue Arch to brand South Park hotel as HyattCentric

Hyatt brand is meant to compete in the boutique segment

1138 S. Broadway, where Blue Arch plans a 139-key hotel
1138 S. Broadway, where Blue Arch plans a 139-key hotel

Blue Arch Investments has struck a deal with Hyatt to brand its planned 15-story South Park hotel.

The Miracle Mile-based firm wants to label its hotel at 1138 S. Broadway a HyattCentric, according to Curbed. HyattCentric is Hyatt Corporation’s “upper-upscale” and “boutique” brand meant for urban centers, according to Hyatt’s website. There are 31 branded hotels worldwide in the category, including one in Long Beach and another in Santa Barbara.

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Blue Arch filed plans last week for a hotel with 139 rooms, a 125-seat restaurant, and for permits to sell alcohol on a rooftop space with room for 200 people.

It’s the latest in a steady stream of planned hotels in the area near the Los Angeles Convention Center, where the City Council set a goal of creating 8,000 new rooms by 2020 in a bid to capitalize on increased tourism. The number of available rooms and those in the pipeline have doubled to 5,000 since the Council formally set the goal in 2013.

The HyattCentric hotel would replace a two-story retail shop and parking lot directly across the street from the historic Herald Examiner newspaper building, which is being converted into creative office space. In December, restaurateurs Walter and Margarita Manzke of Republique inked a deal to open a bistro there. [Curbed] – Dennis Lynch