Developer trading soap suds for mixed-use project in West Hollywood

LaTerra Development to build 71 apartments and retail on site of car wash

Los Angeles /
Jul.July 27, 2018 04:00 PM
Charles Tourtellotte with a rendering of 7617 Santa Monica Boulevard (Credit: City of West Hollywood)

In West Hollywood, local developer LaTerra Development is making headway with its plans to replace a car wash on Santa Monica Boulevard with a new, four-story residential building.

The Century City-based developer has released renderings for its 71-unit apartment building at 7616 Santa Monica Boulevard, currently home to Madison Car Wash, Urbanize reported.

LaTerra is planning to offer a mix of studio, one and two-bedroom apartments, as well as 9,200 square feet of retail space, according to an agenda item from a planning commission meeting last week. There will also be 177 parking spots.

R&A Architecture + Design has been tapped as the designer for the mixed-use complex. Renderings portray a modern-style structure with glass and metal panels, and a rooftop deck.

Like many other proposed projects in the region, preservationists may push back on LaTerra’s plans due to the car wash’s neo-Googie design, which is a form of modern architecture.

LaTerra, a private investment firm led by Charles Tourtellotte, has several other residential projects planned across Los Angeles County, including a 100-unit mixed-use project in Los Feliz, a 221-unit condo building in Koreatown and a $125 million development near Sunset Boulevard. [Urbanize ] — Natalie Hoberman 


Related Articles

arrow_forward_ios
The Witkoff Group CEO Steve Witkoff and The West Hollywood Edition
Witkoff gets $228M refi for West Hollywood Edition hotel
Witkoff gets $228M refi for West Hollywood Edition hotel
The penthouse takes up the entire top floor of The Sierra Towers building (Compass, Metropoulos & Co)
Evan Metropoulos takes big loss on WeHo full-floor penthouse
Evan Metropoulos takes big loss on WeHo full-floor penthouse
A U.S. District judge sentenced Patrick Joseph Soria to 12 years in prison (Getty)
“Skillful con man” sentenced for defrauding 2K homeowners
“Skillful con man” sentenced for defrauding 2K homeowners
2 condo sales at Pendry West Hollywood break records
2 condo sales at West Hollywood complex break records
2 condo sales at West Hollywood complex break records
Witkoff Group CEO Steve Witkoff, Simon and David Reuben and The West Hollywood Edition (Getty, Witkoff)
Reuben brothers look to foreclose on Witkoff’s West Hollywood Edition
Reuben brothers look to foreclose on Witkoff’s West Hollywood Edition
9900 Beverly (Binyan Studios)
Angelo Gordon JV lands $231M inventory loan on luxury condo project
Angelo Gordon JV lands $231M inventory loan on luxury condo project
Renderings of the project (The Harper on Sunset)
Hotel, apartment complex planned on Sunset Strip
Hotel, apartment complex planned on Sunset Strip
The Chateau Marmont (Getty) and protest signs (Unite Here Local 11)
Chateau Marmont workers say iconic West Hollywood hotel misused rescue funds
Chateau Marmont workers say iconic West Hollywood hotel misused rescue funds
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...